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Designing a web has become comparatively easy, yet it still has complexities and sometimes causes severe mistakes. A web designer must understand the challenge and ensure a simple UX design. It helps you with conversion optimization and ensures every user experience provides a higher conversion rate.
When you ignore the best points, then you get huge design mistakes. So, you must ensure you don’t compromise on anything that might impact the user experience or conversion rate. Now, while you are at it and hiring web design services, remember that you should always track user behavior and monitor the customer experience regularly.
In this article, we will talk about the common mistakes in web design that can lower the conversion rate.
Let’s start!
Top 7 Mistakes of Web designs that are Killing Conversions
When you want a web design agency to help you with design, always explain to them the mistakes you do not want to see. So, here are some of the highlighted mistakes to avoid:
- Confusing Navigation
Today’s visitors are always in a hurry, so you only have a handful of seconds to get their attention. Once you do, you must ensure they get the best website experience. It is all about easy and clear navigation, and if visitors cannot find relevant services or products, they are most likely to get frustrated and turn away. When you only have a handful of services or products to offer, always keep it simple.
- Boring Content
The online world is all about content. However, having compelling content is not always possible. So, whether you are creating an amazing article or looking to produce a basic website copy, your content should be easy to flow. Your consumer has to digest it, and if it is hard to process for them, they will get bored and leave. User experience says your web page should be easy to scan and offer breezy user journeys.
- Using Cheesy Stock Images
Images are another important element of every website; modern users want visuals. They have shorter attention spans and are normally worth a thousand words to drive more engagement. As relevant as they are, they should be meaningful and authentic. So, using stock images would never bring credibility. You must avoid using those same pictures because it sends the wrong message to your audience.
- Poor Website Loading Speed
No one likes the slow speed of page loading. Every user that lands on your page takes 3 seconds to scan the page. So, if your website takes longer to load, your customer will abandon the cart and bid bye to your website, maybe permanently. If it goes wrong, it will only be disastrous for your business.
- Your Website Isn’t Mobile-Friendly
Mobile-friendliness is one of the important factors for search engine ranking. There are various studies to ensure that SERP results depend on the mobile-friendliness of the website. It shows you the importance of it, and if we talk about statistics, 60% of website traffic is today generated from mobile devices. So, if you don’t want to lose your customers, optimize your pages now.
- Lack of Prominent CTA
Call to action may not be part of web design, but it should be the most appealing part of your website. If you invite the response through a dull CTA, you will never get the response. A suitable and conspicuous CTA button directs users and encourages them to do the intended action, increasing conversion rates. A badly placed or confusing CTA button, on the other hand, will do little to capture your users’ attention.
- Bad Site Organization
The structure of the website is also a significant part of the signs. Your user doesn’t want to be lost in the maze. They don’t need dead ends or hidden information. So, make a clear structure to give them a clear pathway. The users can be misled if it is complex, and the bounce rate will skyrocket. You don’t want it, right? So, get it right.
Bottom Line
Remember that when you contact a website design company in Dubai, always look for their portfolios and see the mistakes. You will get to know if they are offering you the results you need or not. In the end, just continuously evaluate your website. The best is to stay in touch with a web design services company for maintenance and support.
