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In a momentous event attended by His Highness Sheikh Saud bin Saqr Al Qasimi, RAK Properties PJSC, the leading publicly listed property developer in Ras Al Khaimah, has revealed a significant identity rebrand. This unveiling is part of a broader strategic transformation plan, which aims to propel Ras Al Khaimah into a world-class destination and one of the region’s most desirable places to live, work, and belong.
Let’s delve into the details of this remarkable transformation and what it means for the future of Ras Al Khaimah.
The Rebranding Event
The grand revelation of RAK Properties’ new identity occurred at the Intercontinental Ras Al Khaimah Resort and Spa, with His Highness Sheikh Saud and esteemed dignitaries in attendance. This event began an exciting chapter in the company’s history.
Symbolizing Growth and Custodianship
The new identity symbolises RAK Properties’ growth journey and its role as a custodian of Ras Al Khaimah. The company continues collaborating closely with the RAK Government to support the emirate’s evolution into a regional business and tourism hub.
The ‘Spirit of RAK’
This rebrand aligns seamlessly with the ‘Spirit of RAK’ initiative, designed to attract new levels of investment to the emirate. But what exactly does this spirit entail, and how will it contribute to Ras Al Khaimah’s development?
His Highness Sheikh Saud’s Vision
To gain deeper insights into the significance of this transformation, let’s hear from His Highness Sheikh Saud bin Saqr Al Qasimi, the UAE Supreme Council Member and Ruler of Ras Al Khaimah.
What role do tourism and real estate play in Ras Al Khaimah’s growth?
His Highness Sheikh Saud emphasizes that these sectors are pivotal to supporting economic growth, a key pillar of Ras Al Khaimah’s sustainable development strategy. The ultimate goal is to ensure a prosperous future for generations to come.
Exciting Partnerships
The rebranding announcement coincides with some exciting partnerships for RAK Properties. These collaborations promise to bring new dimensions to Ras Al Khaimah.
Partnering with Nikki Beach Global
RAK Properties has partnered with Nikki Beach Global, an award-winning luxury lifestyle resort and beach club operator. Together, they will develop the Nikki Beach Resort & Spa Ras Al Khaimah, a branded resort located at Mina Al Arab in Ras Al Khaimah. But what does this partnership mean for the future of tourism in the emirate?
Collaboration with Ellington
Another exciting collaboration is with Ellington, Dubai’s renowned design-led boutique developer. This partnership introduces Porto Playa by Ellington RAK Properties, a premium beachfront residential development on Hayat Island in Mina Al Arab. How will this redefine waterfront living in Ras Al Khaimah?
Introducing Cape Hayat
In addition to partnerships, RAK Properties is launching Cape Hayat, a residential development on Hayat Island. This development offers 668 elegantly designed residential units across four towers, including studios, one and two-bedroom apartments, and luxury penthouses. What can future residents expect from Cape Hayat?
Chairman’s Perspective
Abdulaziz Abdulla Salem Jasem Al-Zaabi, Chairman of RAK Properties, shares his insights on the significance of this rebranding event.
What does His Highness Sheikh Saud’s presence signify?
The presence of His Highness Sheikh Saud bin Saqr Al Qasimi at the event highlights the trust and confidence placed in RAK Properties. It underscores the company’s vital role in the ongoing development of Ras Al Khaimah.
CEO’s Vision
Sameh Muhtadi, CEO of RAK Properties, sheds light on the company’s recent growth and transition towards a more customer-centric approach.
Why the Need for a New Brand Identity?
RAK Properties has evolved significantly, and this transformation calls for a brand identity that reflects its current standing. The new identity mirrors the company’s direction, marked by collaborations with renowned international brands and its dedication to making Ras Al Khaimah a world-class destination for tourism and investments.
Conclusion: Shaping Ras Al Khaimah’s Future
In conclusion, RAK Properties’ major rebranding is more than a visual change. It signifies a commitment to Ras Al Khaimah’s growth and role in shaping the emirate’s future. With visionary leadership, exciting partnerships, and a refreshed identity, Ras Al Khaimah is poised to become a global destination for tourists and investors. Stay tuned for the exciting journey ahead as RAK Properties continues to build communities that reflect the progressive and ambitious vision of Ras Al Khaimah.
