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Ras Al Khaimah Tourism Takes the Digital Leap with ‘Get More’ Campaign
Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched an extraordinary digital-first campaign, ‘Get More,’ to establish the Emirate as an irresistible summer destination for both local and international travelers. Since its April launch, ‘Get More’ has exceeded expectations and captured the attention of key markets such as India, Kazakhstan, Germany, and KSA. With over 336 million impressions and an impressive 1.2 million clicks, this campaign is setting new standards for summer campaigns.
‘Get More’: Redefining Summer Travel and Engaging Key Markets
RAKTDA’s ‘Get More’ campaign is making a significant impact, surpassing industry benchmarks and driving high engagement. With an outstanding Video Completion Rate (VCR) of over 85% in KSA and Kuwait, ‘Get More’ is revolutionizing summer travel. The campaign covers the entire travel ecosystem, targeting both B2B and B2C markets in ten key countries: UAE, UK, Germany, GCC, India, Czech Republic, Slovakia, Poland, and Kazakhstan. Through a diverse mix of channels, including social media, programmatic ads, in-flight videos, digital outdoor advertising, and OTA, ‘Get More’ aims to foster brand affinity, expand reach and awareness, and draw visitors to Ras Al Khaimah even during the off-peak season. Brace yourself for an extraordinary journey, from in-flight videos on Air Astana to eye-catching bus advertisements in Poland and a delightful in-market ice cream activation that invites partners to savor unique flavors like Pearlstachio, Vanilla Jais, or Berry Grylls. ‘Get More’ leaves no stone unturned with its extensive reach and captivating touchpoints.
Unveiling the Wonders of Ras Al Khaimah: Tailored Content for Travelers
Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, emphasizes the importance of tailored content that resonates with specific audiences and traveler preferences. Through ‘Get More,’ Ras Al Khaimah’s breathtaking experiences come to life, inviting visitors to uncover the immense range of wonders the Emirate has to offer. In the post-pandemic era, travelers seek destinations that are agile, relevant, and responsive to their evolving needs. By positioning Ras Al Khaimah as an accessible, down-to-earth, yet vibrant Emirate overflowing with exciting activities and attractions, the campaign aims to attract a broader audience and draw more visitors to the destination this summer and beyond.
Ras Al Khaimah: Where Nature Beckons
Embark on an unforgettable journey through Ras Al Khaimah, the Nature Emirate, where a myriad of captivating tourist attractions awaits your exploration. From majestic mountains and serene mangroves to vast deserts and luxurious destination resorts, as well as pristine beaches and exhilarating bucket list thrills, Ras Al Khaimah has it all. With the ‘Get More’ campaign, RAKTDA shines a spotlight on the Emirate as the ultimate destination for fun, family adventures, communion with nature, and sustainable tourism. Experience the wonders of Ras Al Khaimah and create memories that will last a lifetime.
Frequently Asked Questions:
A: The ‘Get More’ campaign aims to position Ras Al Khaimah as an attractive summer destination, targeting both domestic and international travelers.
A: The campaign targets key markets such as India, Kazakhstan, Germany, and KSA, along with the UAE, UK, GCC, Czech Republic, Slovakia, and Poland.
A: The campaign utilizes a mix of channels, including social media, programmatic ads, in-flight videos, digital outdoor advertising, and OTA platforms.
A: Ras Al Khaimah offers a diverse range of attractions, from stunning natural landscapes to luxurious resorts and thrilling adventures, making it an ideal destination for all types of travelers.
A: ‘Get More’ highlights Ras Al Khaimah’s commitment to responsible and sustainable tourism, focusing on the Emirate’s environment, culture, conservation, and liveability.
