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Picture this: you’re on vacation, ready to unwind, but you can’t stop worrying about your valuables back home. What if there was a way to secure your prized possessions effortlessly, even from halfway across the world? Enter MySafeRAK, a game-changer in secure storage, now with a mobile app! Whether you’re an individual safeguarding personal treasures or a business protecting confidential documents, MySafeRAK offers 24/7 access, high-tech security, and instant booking—all in the palm of your hand. Secure peace of mind wherever you go!
In this exclusive interview, Jasfer Rasheed, General Manager of MySafe Middle East and Africa, shares insights into the innovative and secure world of MySafeRAK.
Words from Jasfer Rasheed, General Manager of MySafe Middle East and Africa
I’m deeply honoured to serve as the General Manager of MySafe Middle East and Africa, working alongside our visionary CEO and Founder, Mr. Terence Downes, who is currently in the U.S. leading our expansion plans in Las Vegas. Our Deputy CEO, Mr. Sascha Winter, is focused on our growth in Asia, with the goal of opening our very first site in India before the end of the year. We have the privilege of leading a team of young, passionate warriors who are even more committed to reaching their full potential than we are. We work tirelessly to empower them and instil cultural values that have stood the test of time. Our mission is to cultivate an environment where everyone feels inspired to contribute and grow. Together, we aim to make a significant impact in these regions and drive innovation at MySafe.”
As a revolutionary safe deposit box provider in Ras Al Khaimah, MySafeRAK is transforming the traditional storage service with cutting-edge technology, 24/7 access, and unparalleled security measures. Jasfer highlights the company’s vision, customer-centric approach, and future expansion plans, making it clear why MySafeRAK is poised to lead the market in safe deposit solutions across the region and beyond.
1. Could you share the vision and mission behind MySafeRAK? What inspired you to bring this service to Ras Al Khaimah?
At MySafe, we are committed to transforming the safe deposit box industry through innovation and advanced technology. Our mission is to offer secure, automated, and customer-centric solutions that ensure valuables are both protected and easily accessible. Ras Al Khaimah’s dynamic growth, with projects like the Wynn Hotel Casino, inspired us to align our state-of-the-art services with the region’s evolving infrastructure, providing residents and businesses with unparalleled security and convenience. We aim to support the region’s future development with our forward-thinking approach.
2. What key features and services distinguish MySafeRAK from other secure storage options?
MySafeRAK is distinguished by its state-of-the-art automation and multi-layered security features. Our advanced technology ensures secure and seamless access to safe deposit boxes, making the user experience both convenient and efficient. With biometric access controls, 24/7 surveillance, and alarms connected to RAK Police, we offer maximum security. Additionally, we provide insurance through Lloyd’s of London, covering box contents from 80,000 AED to 5 million AED, with no need for item declarations or justifications for extra coverage.
3. Who is your primary target audience? Are your services tailored more toward individuals, businesses, or both?
At MySafeRAK, we cater to both individuals and businesses. Our services provide a secure space for individuals to store valuable items such as documents, jewelry, and personal belongings, offering peace of mind whether at home, traveling, or working. For businesses, we offer confidentiality and security for important documents and goods. Our solutions are designed to meet the diverse needs of our clientele, ensuring both personal and professional valuables are protected with ease and convenience.
4. Could you elaborate on the security measures MySafeRAK employs to ensure the safety of clients’ valuables?
MySafeRAK has revolutionized the traditional safety deposit box system, removing outdated processes to create a modern, convenient, and highly secure experience. Clients access their boxes using a multi-step authentication process that includes an access card, a 4-digit PIN, biometric readings through blood flow and vein pattern recognition, and an exclusive key. Within seconds, advanced robotic systems deliver the safe deposit box, ensuring a seamless yet secure experience while maintaining top-notch security standards.
5. MySafeRAK is marketed as a technologically advanced safe deposit solution. What specific technologies are you using to enhance the customer experience?
At MySafeRAK, we blend advanced security with unmatched convenience. Our safe deposit centers feature biometric technology, RVM CCTV, and encrypted access cards that meet “bank standard” security. Additionally, we recently launched a mobile app, allowing clients to rent safe deposit boxes remotely, enhancing flexibility and convenience. Our boxes are insured by Lloyd’s of London, and we work closely with Dubai Police, ensuring an impressive 30-second emergency response, though no incidents have occurred so far. This technology provides complete peace of mind for our clients.
6. How easy is it for clients to access their valuables? What access protocols ensure both convenience and security?
Clients can access their valuables at MySafeRAK 24/7 without needing a prior appointment, providing ultimate convenience. Our advanced security protocols include vein pattern recognition, RVM CCTV, encrypted access cards, and privacy pods. These features ensure that clients not only experience the highest level of security but also enjoy a seamless, easy process to access their safe deposit boxes at any time of day or night.
7. How do MySafeRAK’s services compare with traditional bank lockers? What advantages do you offer that banks do not?
Unlike traditional banks, which often require clients to hold accounts, maintain minimum balances, and face lengthy waiting periods for locker access, MySafeRAK offers a streamlined process. With only a passport or Emirates ID, registration is completed in just 10 minutes, and clients gain immediate access to their safe deposit boxes. This simplified process, combined with advanced technology and 24/7 accessibility, makes MySafeRAK far more convenient and customer-friendly than conventional bank lockers.
8. There’s a perception that private safety deposit boxes are only for the wealthy. How do you address this? Are your services accessible to a broader audience?
While it’s true that private safety deposit boxes have traditionally been associated with the wealthy, MySafeRAK is committed to making secure storage accessible to everyone. We offer a range of options tailored to different budgets, ensuring that individuals and families from various backgrounds can enjoy the peace of mind that comes with protecting their valuables. Our flexible pricing structures and educational efforts are designed to break down barriers and make secure storage appealing to a broader audience.
9. Besides Ras Al Khaimah, where else do you provide services?
We currently operate six branches in Dubai, strategically located for convenience outside of crowded areas like shopping malls. Additionally, we have two branches in Kenya and are planning significant expansion, including 20 new sites in the U.S. and 30 in India. This expansion phase highlights our commitment to providing secure storage solutions across various regions, with further growth on the horizon as we explore more markets globally.
10. What steps have you taken to ensure a seamless and hassle-free experience for your clients? Are there any unique features that enhance customer satisfaction?
At MySafeRAK, we prioritize both security and convenience. To ensure a smooth client experience, we employ advanced features such as vein pattern recognition technology, RVM CCTV, and encrypted access cards that meet bank-level standards. Additionally, our privacy pods and 24/7 access redefine secure storage, making it both user-friendly and highly reliable. These innovations provide customers with peace of mind and ease of use, enhancing overall satisfaction.
11. Does MySafeRAK have any initiatives related to sustainability or community involvement in Ras Al Khaimah?
While MySafeRAK has not formally launched sustainability initiatives, we are committed to supporting the Ras Al Khaimah community by providing secure, reliable storage solutions that enhance safety and peace of mind for residents and businesses. Our focus is on creating services that foster trust and security within the community, and we are exploring opportunities to further contribute to local development and well-being through future community engagement initiatives.
12. What challenges have you faced while setting up in Ras Al Khaimah, and how have you overcome them? What opportunities do you see in this market?
Setting up in Ras Al Khaimah posed challenges in educating the market about the benefits of advanced, automated safe deposit boxes, as well as establishing trust in a relatively new service. We overcame these by focusing on client education and offering a seamless, secure experience. The growing development in Ras Al Khaimah, including high-profile projects, presents significant opportunities for us to cater to an expanding and affluent community in need of modern, secure storage solutions.
13. Can we expect any new features or services from MySafeRAK in the near future? How do you plan to continue innovating in the secure storage space?
Yes, MySafeRAK is launching several new features. On Oct 01, 2024, Mysafe launched the first ever safe deposit box booking mobile app that allows clients to book safe deposit boxes remotely, adding convenience and flexibility. We are working on introducing self-service kiosks at various locations across the UAE, allowing clients to rent a safe deposit box easily. Additionally, we also plan to install Mini Safes, similar to ATMs, at prominent locations, offering convenient, accessible safe deposit box rentals without visiting the main sites. These innovations will further elevate customer convenience and security.
14. How has the response been from the Ras Al Khaimah community since your launch? Could you share any testimonials or feedback from your customers?
The response from the Ras Al Khaimah community has been overwhelmingly positive. Clients appreciate the ease of access, 24/7 availability, and the high level of security provided by MySafeRAK. Many have highlighted the convenience of the automated systems and the peace of mind they experience knowing their valuables are protected by cutting-edge technology. Feedback often emphasizes customer satisfaction with our seamless, user-friendly process and exceptional service.
15. For those interested, what is the process to get started with MySafeRAK? Are there any special offers or packages available currently?
Getting started with MySafeRAK is simple—just contact our team in Ras Al Khaimah, and they will guide you through the easy registration process. Currently, we are running a special family campaign where clients can rent any size safe deposit box and gift a 70mm box to a loved one at no extra cost. This offer provides an excellent opportunity to safeguard your valuables while sharing the benefit with family members.
With MySafeRAK’s innovative approach, including the launch of their new mobile app, protecting your valuables has never been easier or more secure. Whether you’re a frequent traveler or a business looking for confidential storage, MySafeRAK has redefined convenience, offering 24/7 access and peace of mind at your fingertips. Their cutting-edge technology, seamless experience, and customer-focused solutions are truly setting the bar high for the future of secure storage in Ras Al Khaimah and beyond. Ready to secure your valuables? It’s just a tap away!
