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In the dynamic world of destination management, Safarak Travel and Tourism stands out as a beacon of innovation and growth in Ras Al Khaimah (RAK). As a key player in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, Safarak has contributed to the local economy and set new benchmarks for the sector. In the first quarter of 2024 alone, Safarak recorded an impressive 76% increase in MICE inquiries year-on-year, with a notable conversion rate of 28%, far surpassing the industry average.
Ras Al Khaimah: A Strategic MICE Destination
Ras Al Khaimah’s strategic location as a crossroads between Europe, Asia, Africa, and the Middle East makes it an ideal MICE destination. The addition of direct flights from international carriers like Qatar Airways and IndiGo has further enhanced its accessibility, making it an even more attractive option for global businesses.
Unique Venues and Natural Beauty
The appeal of Ras Al Khaimah as a MICE destination is significantly boosted by its unique venues and stunning natural landscapes. The emirate is home to the UAE’s highest mountain range, expansive deserts, and luxurious beachside hotels along the Persian Gulf. Noteworthy among the latest venue additions are the Jais Sky Room, the highest boardroom in the UAE, offering panoramic views of the Hajjar mountains, and the Al Jazeera Al Hamra Heritage Village, which provides a culturally rich setting for events.
Diverse Event Portfolio
The diversity of the events handled by Safarak is remarkable, ranging from intimate gatherings of 20 attendees to grand conferences with up to 5,000 participants. Safarak’s ability to manage such a wide range of events effectively is a testament to its robust operational capabilities and deep understanding of diverse industry needs.
Leveraging Local Hospitality Assets
Safarak’s strategy includes leveraging Ras Al Khaimah’s growing portfolio of hotels for MICE activities. Newly opened and renovated properties like the Mövenpick Resort Al Marjan Island, InterContinental Ras Al Khaimah Mina Al Arab, and the Waldorf Astoria Ras Al Khaimah offer state-of-the-art facilities. They are well-suited for everything from corporate meetings to large-scale international conventions.
A Commitment to Excellence
Cathy Mead, General Manager of Safarak Travel & Tourism, credits the team’s recent success to its innovative approach and dedication to excellence. “Our success in 2024 reflects our team’s commitment to providing exceptional MICE experiences,” says Mead. The increased international connectivity and our ongoing commitment to sustainability make Ras Al Khaimah an even more appealing MICE destination.”
Looking Forward
As Safarak continues to innovate and expand its offerings, it remains at the forefront of the MICE industry, driving growth and helping Ras Al Khaimah achieve its goal of becoming a leading destination for business and leisure travel. The future looks promising, with plans to further enhance the diversity of venues and services, ensuring that Safarak remains the go-to partner for anyone planning a MICE event in the region.
Conclusion
With its strategic location, unique venues, and dedicated team, Safarak Travel and Tourism is truly redefining what it means to be a leader in the MICE industry in Ras Al Khaimah. The substantial economic impact and the continuous growth in demand are clear indicators of its pivotal role in shaping the future of the emirate’s tourism and business sectors.
