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Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched a heartwarming and impactful initiative named ‘Pause for Paws’ in collaboration with the RAK Animal Welfare Center (RAKAWC) and various local organizations. This campaign will transform the lives of rescued cats and dogs across the emirate, aligning with RAKTDA’s commitment to animal welfare and community engagement.
The Objective and Vision of the Campaign
The ‘Pause for Paws’ campaign aims to make a significant impact by promoting animal adoption and fostering community support for stray animals. By leveraging partnerships with influential local entities such as RAK Ports, Stevin Rock, Ras Al Khaimah Government Media Office, RAK Hospitality Holding, and numerous hotels, RAKTDA demonstrates a unified dedication to enhancing animal welfare in Ras Al Khaimah. This initiative is about rescuing animals and encouraging residents to open their homes to these deserving pets.
Spotlight on RAKAWC: A Beacon of Hope
The RAK Animal Welfare Center (RAKAWC) has been a sanctuary for stray and abandoned animals in Ras Al Khaimah for over a decade. The center currently houses over 600 cats and dogs, each with a compelling story of survival and resilience. Notable residents include Smoky, a toothless cat discovered in a cardboard box, and a courageous feline navigating life with three legs. Additionally, the shelter is home to puppies rescued from puppy mills, and dogs found wandering the streets, all awaiting their forever homes.
Campaign Launch and Key Features
The ‘Pause for Paws’ campaign is set to launch on August 17th, aligning with International Homeless Animals Day. This date marks a significant step in the ongoing efforts to provide care, shelter, and loving homes for the emirate’s homeless animals. The campaign will feature weekly social media spotlights on different cats and dogs from RAKAWC, showcasing their remarkable survival stories, lovable personalities, and unique characters. The aim is to inspire residents to adopt and provide these animals with the homes they deserve.
Community and Organizational Support
RAKTDA’s campaign has garnered substantial support from various local organizations, reflecting a collective commitment to animal welfare. This support includes the involvement of RAKTDA’s CEO, senior management, and leaders from several Ras Al Khaimah organizations in a special photoshoot featuring individual images of the shelter animals. Additionally, introducing a ‘Chief Pawsitivity Officer’ (CPO), who will be featured alongside a CEO from a Ras Al Khaimah government entity, adds a unique and engaging element to the campaign. Weekly posts on the @VisitRasAlKhaimah Instagram account will highlight professionally photographed animals, capturing their true personalities and enhancing their appeal to potential adopters.
Educational Initiatives and Awareness
RAKTDA and RAKAWC will conduct animal welfare awareness sessions at local schools to further support the campaign’s goals. These sessions aim to educate young students on the importance of caring for and protecting animals, fostering a sense of responsibility and compassion towards our furry friends.
Integration with RAKTDA’s ‘All About You’ Brand Campaign
The ‘Pause for Paws’ initiative is a part of RAKTDA’s broader ‘All About You’ brand campaign. This campaign, featuring the ‘World’s Most Relaxed Cat’, highlights Ras Al Khaimah’s natural beauty through the journey of a lovable feline character. Inspired by Leo the Zen Kitty, a real-life cat rescued by a resident, this campaign underscores the importance of animal welfare and community engagement. The character symbolised Ras Al Khaimah’s serene and welcoming environment, resonating with residents and visitors alike.
Involvement of Local Youth and Creative Talents
Earlier this year, RAKTDA engaged young Emirati students from the Higher College of Technology (HCT) in a creative campaign to enhance the brand’s appeal. HCT’s Applied Media faculty students presented innovative works, including 3D paper cut-out models and a unique cat dictionary. Among these, Aamal Altenaiji’s ‘Prowling Cat Activity Book’ was recognized for its potential in promoting the campaign across various platforms. This initiative reflects RAKTDA’s commitment to fostering local talent and integrating community creativity into their projects.
Conclusion: A Call to Action for Animal Welfare
The ‘Pause for Paws’ campaign is a testament to Ras Al Khaimah’s dedication to improving the lives of rescued animals and fostering a compassionate community. By bringing together local organizations, community leaders, and residents, RAKTDA sets a precedent for how collaborative efforts can make a real difference in animal welfare. As the campaign unfolds, it is hoped that it will inspire many to open their hearts and homes to the deserving animals at RAKAWC, ultimately building a stronger and more empathetic Ras Al Khaimah.
