Let’s be real—marketing can feel like a high-stakes game where the deep-pocketed players dominate. But what if you could play just as effectively without burning through cash like a malfunctioning vending machine? That’s exactly what went down at the ‘Maximising Marketing Impact with Minimal Spend’ session, hosted by Ras Al Khaimah Economic Zone (RAKEZ) at the Compass Coworking Centre. And let’s just say, it was a masterclass in making marketing magic happen—without maxing out the company credit card.
Entrepreneurs and business owners flocked to the session, eager to unlock the secrets of growing their brands without breaking the bank. The spotlight was on Chris Redmond, CEO of RedHolt, who pulled back the curtain on how he scaled his agency with minimal marketing spend. Spoiler alert: It’s all about smart strategy and creativity—because throwing money at a problem isn’t nearly as effective as outthinking it.
Meanwhile, Anas Almarie, Founder of Social Station, came through with a treasure trove of low-cost (and sometimes free!) marketing tools that help businesses stay visible, engaged, and thriving. Because let’s be honest—who doesn’t love a good marketing hack that doesn’t require selling a kidney?
The Takeaways? Pure Gold
Attendees walked away with a marketing toolkit that doesn’t come with a hefty price tag, including:
- Leveraging free and low-cost channels – From organic social media to strategic partnerships, it’s all about making the most of what’s already available.
- Building networks that matter – It’s not just about who you know, but how you connect with them. Spoiler: Meaningful relationships trump mass networking every time.
- Digital presence is everything – A great website and solid search visibility? Non-negotiable. If your business isn’t online, does it even exist?
Smart > Expensive
RAKEZ Group CEO Ramy Jallad summed it up perfectly:
“At RAKEZ, we are committed to empowering our business community with the tools and strategies they need to thrive. Impactful marketing isn’t about how much you spend—it’s about smart, purposeful execution. By bringing leaders to share their expertise, we’re helping entrepreneurs adopt practical strategies that drive real results.”
Through initiatives like this, RAKEZ keeps delivering the goods—giving entrepreneurs the knowledge and tools they need to market smarter, not harder. Because at the end of the day, success isn’t about spending big—it’s about spending right.
