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RAK Leisure, a prominent subsidiary of RAK Hospitality Holding (RAKHH), has recently unveiled an ambitious collaboration with Dubai-based RIKAS Hospitality Group, renowned for its acclaimed dining establishments. This partnership signifies a pivotal moment in enhancing the culinary landscape atop Jebel Jais in Ras Al Khaimah, promising to redefine regional dining experiences.
The Strategic Partnership
The formal announcement of this strategic partnership took place at a prestigious signing ceremony hosted at the offices of RIKAS Hospitality Group in Dubai. Key stakeholders including Steven Bishop, General Manager of RAK Leisure, and Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group, gathered to celebrate this union aimed at introducing innovative dining concepts to Jebel Jais.
Culinary Innovation at Jebel Jais
Scheduled to open in Q1 2025, the collaboration aims to introduce Jebel Jais’ first grill and fire-infused dining concept. Leveraging the expertise of RIKAS Hospitality Group, known for venues such as Twiggy, La Cantine du Faubourg, and Lana Lusa, this venture promises to blend culinary excellence with the natural beauty of Jebel Jais. The dining experience will be crafted to offer visitors a unique blend of local flavors and international culinary standards, all set against the breathtaking backdrop of the Hajar mountains.
Steven Bishop on the Partnership
Steven Bishop expressed enthusiasm about the collaboration, emphasizing its role in elevating dining experiences on Jebel Jais. He highlighted the venture as a testament to RAK Leisure’s commitment to offering exceptional dining options that resonate with locals and tourists. As Ras Al Khaimah continues to establish itself as a premier tourist destination, this initiative is poised to significantly diversify and enhance the emirate’s culinary offerings.
Rizwan Kassim’s Perspective
Rizwan Kassim echoed these sentiments, expressing excitement about expanding RIKAS Hospitality Group’s footprint beyond Dubai into the mountainous terrain of Ras Al Khaimah. He emphasized the opportunity to integrate their signature dining experiences seamlessly into the unique ecological tapestry of Jebel Jais, enhancing the area’s allure for gastronomic enthusiasts.
Unique Dining Experience
The new dining concept promises to celebrate Ras al Khaimah’s rich geology and flora through a curated menu showcasing fire-infused dishes from locally sourced ingredients. This culinary approach not only enhances the gastronomic appeal of Jebel Jais but also fosters a deeper connection to the natural surroundings, offering visitors an immersive dining experience unlike any other in the region.
RAK Leisure’s Commitment to Innovation
Known for its portfolio of food and beverage outlets under the brand “Puro”, RAK Leisure has already made waves with establishments like 1484 by Puro, Puro Express, The View by 1484, and SYR.UP by Puro. These venues have established RAK Leisure as a pioneer in elevating Ras Al Khaimah’s culinary scene, with 1484 by Puro notably being the UAE’s highest restaurant, offering panoramic views atop Jebel Jais.
Conclusion
In conclusion, the partnership between RAK Leisure and RIKAS Hospitality Group marks a significant stride in redefining culinary experiences at Jebel Jais. Set against the majestic backdrop of the Hajar mountains, the upcoming grill and fire-infused dining concept promises to be a beacon of innovation and gastronomic delight. As Ras Al Khaimah continues to attract discerning travelers seeking unique experiences, this collaboration ensures that the emirate remains at the forefront of culinary excellence.
