Mohamed Ismail- a techie turned tourism trailblazer who swapped coding bugs for beach villas in Ras Al Khaimah! From a one-bedroom apartment in Dubai during COVID chaos to launching Ever Homes, his own vacation rental biz, Ismail’s story is anything but ordinary. Hit play to find out how this former software engineer fell in love with RAK, grew a thriving business from scratch, and discovered a life where work, waves, and wellness live in harmony.
Interview Highlights
🏡 COVID Curveball to Career Shift: Moved to RAK for more space during lockdown… ended up rewriting his whole life plan.
👨💻 Engineer to Entrepreneur: Left a comfy tech job to chase a dream — now runs a growing holiday home biz!
🏖 RAK’s Natural Charm: The beaches, dunes, and mountains of RAK? That’s what sealed the deal for him and his family.
💡 Holiday Homes 101: Gave us a full crash course in turning your villa into a money-making, guest-loving holiday haven.
🛠 Why Owners Love Him: Maintenance crew, pricing strategy, and 24/7 guest care — basically, owners relax while he does the heavy lifting.
💬 The WOW-RAK Effect: Ismail proudly mentioned how platforms like WOW-RAK are helping boost RAK’s visibility and attracting more short-term tourism.
🌱 Family, Farming & Fresh Air: His wife now grows her own veggies, the kids are nature lovers, and the beach is their backyard. Not a bad trade-off from city life, huh?
Pull Out Quotes
“RAK didn’t just give us a bigger house — it gave us a bigger life.”
“We turned a once-a-year beach villa into a year-round memory-maker for guests — and income for the owner!”
“Holiday homes are not just properties; they’re experiences people remember. And we make sure they remember them well.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
