Hannah Joāo – the digital powerhouse, community cheerleader, and unofficial fairy godmother of new residents in Ras Al Khaimah. She runs a successful digital marketing agency, leads BNI RAK Pioneers, and manages WOW-RAK (yes, the very site you’re on!).
Hit play to discover how she juggles motherhood, mountains, marketing, and making RAK feel like home – with a smile and a strategy for everything.
Interview Highlights
🎯 From Dubai to RAK: Moved “just for a job” and stayed for the mountains, beaches, and unbeatable community vibes.
💡 Started with a laptop and a dream: What began as freelance gigs evolved into Digitally Driven – a full-fledged marketing agency.
🌟 BNI Boss Lady: As President of BNI RAK Pioneers, she’s championing business growth through community connections.
🎤 WOW-RAK’s secret sauce: When Hannah moved to RAK, she didn’t know where to begin — now she helps run the very platform that guides others through the same journey.
🧠 Her superpower? Listening. She doesn’t just sell digital strategies – she crafts them around what businesses truly need.
🤝 RAK’s not just home – it’s her village: From raising kids to raising brands, Hannah’s all about building people up.
🥂 Advice to newcomers? “Get out there, meet people, and follow WOW-RAK!” (We second that!)
Pull-Out Quotes
“It takes a village to raise a child – and RAK is my village.”
“Sometimes what a business wants isn’t what it needs. That’s where I come in.”
“RAK has always been shining. Now it’s time the world sees it too.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
