Hidden Gems

RAK Icon: Emmanuelle Vives

Once a research whiz in France, Emmanuelle Vives now makes real estate magic in Ras Al Khaimah — with a French flair and a 4×4 spirit. She’s the founder of Permit to Chill, a soon-to-launch concierge service that blends property management with unforgettable local experiences (think personal chefs and camel treks).

But don’t let the calm brand name fool you — this woman lifts Jeeps and charges up dunes for fun. Whether it’s building investor trust, spotlighting hidden gems, or casually beating her cat in a kickboxing match (true story), Emmanuelle is all in. And in her own words? Canada’s too cold — she’s a forever-RAK convert now.

Interview Highlights

💘 Came for love, stayed for RAK: Emmanuel followed her boyfriend (now husband) to Ras Al Khaimah and unexpectedly found her forever home — sorry, Canada.

🥊 Kickboxing dropout: Her kickboxing career came to a halt thanks to a very aggressive cat. She has photo evidence and zero regrets.

🚙 Desert queen: From “too scared to try” to “let’s lift the Jeep,” Emmanuel is now more dune-crazy than her husband — and proud of it.

🏡 Permit to Chill is born: Spotting a gap in RAK’s holiday home scene, she’s launching a personalized property management biz focused on hospitality, sustainability, and community.

💁‍♀️ Women in business? RAK is the place! Emmanuel swears it’s easier being a woman entrepreneur here than back in Europe — respectful, welcoming, and full of support.

🌍 Mission: promote RAK: She’s on a mission to highlight local gems, partner only with RAK-based businesses, and support animal and community charities along the way.

💡 R&D roots: With 10 years of R&D experience, Emmanuel brings a problem-solving mindset to every project — from home decor to holiday planning.

💬 Gives a big shoutout to WOW-RAK as her go-to for community events, activities, and getting the lowdown on what’s hot in the city.

Pull out quotes

“I came here for my boyfriend… and now I’m the one who refuses to leave!”

“Kickboxing stopped the day my cat won the fight.”

“Why settle for five-star hotels when you can get dune rides, a private chef, and a spa at your holiday home?”

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About the Collaboration (WOW-RAK × E-Find RAK)

When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.

Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.

Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”

Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.

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