Pack your metaphorical bags, folks—Abu Dhabi National Hotels (ADNH) is officially venturing beyond its home turf and setting sail for Ras Al Khaimah’s sparkling shores. And not just with any project—this is a Dh3 billion luxury move on Al Marjan Island, a destination that’s quickly becoming the UAE’s answer to coastal cool.
Introducing The Residences at Nasim Al Bahr, a swanky new address that screams (or rather, elegantly whispers) sophistication. Think apartments, penthouses, townhouses, and villas—all under Marriott International’s globally celebrated Luxury Collection brand. Oh, and if you’ve been saving up for a dream waterfront home, prices start at Dh3.44 million. (Your wallet just sighed, didn’t it?)
Beyond Abu Dhabi: ADNH Spreads Its Wings
For nearly five decades, ADNH has been the silent powerhouse behind some of Abu Dhabi and Dubai’s most iconic hospitality experiences. But Ras Al Khaimah? That’s uncharted territory—until now.
Sheikh Ahmed Mohammed Sultan Suroor Aldhahiri, vice chairman and managing director of ADNH, called the move “a significant milestone” in the group’s evolution. Translation? ADNH isn’t just sticking to hotels anymore—it’s stepping into the world of residential luxury with a bang.
And really, what better place than Al Marjan Island? It’s got beaches, sunset views that belong in a movie, and a fast-growing reputation as the UAE’s next big luxury playground.
A Little Help from Marriott
If the project’s name doesn’t already sound fancy enough, ADNH teamed up with Marriott International to sweeten the deal. Homeowners at The Residences at Nasim Al Bahr will enjoy serious bragging rights—including Marriott Bonvoy Platinum Elite status, exclusive rates across Marriott hotels worldwide, and concierge services that make “Do Not Disturb” a lifestyle.
Jaidev Menezes, regional VP of mixed-use development at Marriott International, called the development “an exceptionally designed addition to our portfolio.” And considering it’s on Al Marjan Island—where sea breezes meet skyline dreams—we’d say that’s an understatement.
A Payment Plan That’s Actually Kind
Real talk: luxury homes often come with payment plans that make your coffee go cold. But One Broker Group, the exclusive sales partner, seems to have read the room. They’ve rolled out a 40:60 plan—meaning you pay 40% during construction and the rest on completion.
Founder Umar Bin Farooq summed it up best: “Premium waterfront location, global brand prestige, and an unmatched payment plan.” Translation—this one ticks all the boxes.
Riding the Branded Residences Wave
If you’ve been keeping an eye on the property scene, you’ll know that branded residences are having a moment. Ras Al Khaimah’s market alone saw a 39% year-on-year surge in average prices during Q1 2025 (thank you, CBRE data).
And it’s not slowing down anytime soon—by 2030, these premium properties are expected to make up a quarter of all new developments in the emirate. So yes, investing in something with Marriott’s stamp of approval might just be your smartest move yet.
Life at Nasim Al Bahr
Now, let’s talk about the fun stuff. Imagine this: mornings by the resort-style pools, afternoons at the spa, and evenings on your terrace watching the Al Marjan skyline turn gold. Throw in indoor padel courts, signature restaurants, and enough sea views to make your Instagram jealous—and you’ve got the full package.
The handover is slated for the fourth quarter of 2027, which gives you just enough time to practice saying, “Oh, we have a place in Ras Al Khaimah.” Casually, of course.
Bottom line
ADNH isn’t just dipping its toes in the northern emirate—it’s diving right in. And with Marriott by its side, The Residences at Nasim Al Bahr is shaping up to be the kind of address that turns luxury living into an art form.
So if your 2025 vision board includes “seaside luxury,” this might just be the universe (and ADNH) giving you a very stylish nudge.
