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In a world where e-commerce is booming, partnerships facilitating growth and expansion for small and medium enterprises (SMEs) are invaluable. Ras Al Khaimah Economic Zone (RAKEZ) and Amazon UAE have joined forces in a strategic collaboration that promises to transform the fortunes of SMEs in the UAE. This groundbreaking initiative empowers businesses registered within RAKEZ to tap into Amazon.ae, reaching millions of potential customers and easily navigating the digital marketplace.
RAKEZ and Amazon UAE: A Synergistic Partnership
The partnership between RAKEZ and Amazon UAE is not just a mere agreement; it’s a strategic alliance poised to reshape the e-commerce landscape in the UAE. Here’s a closer look at how this collaboration is set to make waves:
1. Bridging SMEs to Amazon’s Vast Customer Base
With the signing of a Memorandum of Understanding (MoU) between RAKEZ Group CEO Ramy Jallad and Amazon Seller Success Director in MENA Jasmin Frick, a gateway to Amazon’s colossal customer base has been unlocked for RAKEZ’s business community. This bridge promises to usher SMEs into the realm of limitless opportunities.
2. Amazon’s Suite of Services for RAKEZ Members
One of the cornerstones of this collaboration is the access RAKEZ members gain to Amazon’s comprehensive suite of services. These services include:
- Seamless Seller Registration and Onboarding: Simplifying the process of getting on board and selling on Amazon.ae.
- Seller Education: Offering on-site training, in-person workshops, and live webinars, ensuring RAKEZ businesses are well-equipped to thrive in the digital marketplace.
- Dedicated Support Teams: Providing assistance and guidance at every step, ensuring a seamless and productive digital journey.
3. Tapping into the UAE’s Booming E-commerce Industry
Per projections, the UAE’s e-commerce industry is poised to reach a staggering USD 9.2 billion by 2026. With this collaboration, online SMEs are primed to capitalize on this growth.
Unlocking the Potential for SME Success
RAKEZ is already home to over 18,000 companies, with many SMEs in product sales. This collaboration is set to be a game-changer for these SMEs:
4. SMEs and the Power to Scale
By providing SMEs with the tools and support to scale up, this partnership anticipates a significant surge in online sales, innovation, and the overall strengthening of the UAE’s online retail landscape. RAKEZ’s mission to support the SME sector in Ras Al Khaimah and bolster the UAE’s non-oil economic diversification is further underlined.
5. Amazon’s Commitment to SMEs
Jasmin Frick, Director of Seller Success at Amazon MENA, emphasizes Amazon’s unwavering commitment to SMEs: “At Amazon, SMEs are core to our customer-centric mission. Our sellers play a pivotal role in enriching our customers’ experience, offering a wider selection of products and competitive prices.”
6. Empowering Local SMBs
Selling on Amazon.ae opens up new horizons for local SMBs. It allows them to expand their footprint and leverage Amazon’s business model to cater to millions of customers who visit Amazon daily across the UAE. This aligns perfectly with Dubai’s Economic Agenda D33, aiming to host products from 100,000 businesses, including local SMBs, on Amazon.ae by 2026.
Conclusion: Paving the Way for SME Triumph
In conclusion, the strategic collaboration between RAKEZ and Amazon UAE is a meaningful step towards empowering SMEs in the UAE. It aligns perfectly with the booming e-commerce industry, Dubai’s Economic Agenda D33, and Amazon’s commitment to supporting small businesses. As SMEs gain access to Amazon’s tools, services, and expansive customer base, they are poised to unlock unprecedented success in the digital economy. This partnership not only strengthens the SME sector in Ras Al Khaimah but also contributes significantly to the overall non-oil economic diversification of the UAE.
This collaboration is not just about signing agreements but bridging the gap between SMEs and limitless opportunities in the digital marketplace. It’s about turning dreams into reality, and for SMEs in the UAE, the future looks brighter than ever.
