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Al Hamra, a pioneering lifestyle developer and real estate investment company based in Ras Al Khaimah, is set to captivate UK and GCC investors and residents through a unique activation at Harrods, the world-renowned luxury department store in London. This groundbreaking initiative, running throughout August, marks the first time a regional developer has undertaken such a venture, showcasing Al Hamra’s exclusive luxury living options to potential investors.
Unveiling Luxury at Harrods
Harrods’ fifth floor will host Al Hamra’s stand, providing visitors with an immersive experience of the premium lifestyle offered by Al Hamra’s recently launched residential properties. This strategic move is part of Al Hamra’s broader initiative to connect with target audiences in key locations and highlight the exceptional living experiences available in Ras Al Khaimah.
Showcasing Premier Projects
Among the standout projects being showcased at Harrods is the Waldorf Astoria Residences Ras Al Khaimah, the emirate’s most prestigious address. This development comprises 43 ultra-luxury residences, including penthouses, sky palaces, and villas, all promising unparalleled living experiences. With palatial interiors and breathtaking views of the Arabian Gulf and the region’s first integrated gaming resort, The Wynn Al Marjan Island, these residences redefine luxury living.
Another highlight is Al Hamra Waterfront, a premium residential project located on the shores of the Royal Yacht Club of Ras Al Khaimah. This development features 622 apartments, 19 townhouses, and a range of world-class leisure and recreational amenities across five residential towers. Al Hamra Waterfront offers a sophisticated lifestyle for discerning residents.
Rising Property Values and Investment Appeal
Ras Al Khaimah’s property values are steadily increasing, driven by increasing demand from sophisticated investors from various nationalities. The emirate’s superb travel links and business-friendly environment make it an attractive destination for investors and entrepreneurs. The allure of Ras Al Khaimah as a place to live, work, play, and invest is stronger than ever.
The emirate’s appeal is further enhanced by its recognition as the fourth-best city for expats to live and work, according to the InterNations Annual Report 2023. In 2019, Ras Al Khaimah ranked 30th for ease of business among 190 economies in the World Bank’s global survey. The announcement of the UAE’s first fully integrated casino resort coming soon to Ras Al Khaimah, along with the arrival of leading global hospitality brands and branded residences, has fueled worldwide interest.
Harrods Activation: Highlighting Al Hamra’s Advantages
Al Hamra’s presence at Harrods is set to underscore the benefits of living in an established integrated community. Visitors will learn about the fully serviced marina, the championship 18-hole golf course—a DP World Tour venue—and the high return on investment for premium real estate in exclusive projects with limited availability. This activation aims to attract potential investors by showcasing Al Hamra’s unique offerings and developments.
Strategic Vision and Innovative Engagement
Benoy Kurien, Group CEO of Al Hamra, emphasized the importance of innovative engagement with investors and buyers. “We are always seeking new and innovative ways to communicate directly with investors and buyers in our key markets,” said Kurien. “Partnering with Harrods – a brand that shares our values of premium excellence – on this first-of-its-kind activation for Al Hamra is a significant step.”
Kurien highlighted the UK market’s importance, noting that most residents and investors across Al Hamra’s extensive residential portfolio are from the UK and Europe. “Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, combined with the Emirate’s visionary approach, has created an array of premium real estate opportunities,” he added.
Attracting the Global Elite
The developments showcased at Harrods offer a luxurious waterfront lifestyle with a wide range of amenities for residents and tourists. Ras Al Khaimah’s tax-free, business-friendly environment has attracted high demand from the global elite. Al Hamra’s five-year strategic plan, from 2023 to 2027, aims to diversify revenue streams, expand services, and leverage existing assets to create sustained growth opportunities.
The plan’s three-pronged approach focuses on hospitality, retail, and real estate, bringing these sectors to the forefront of Al Hamra’s growth strategy. This comprehensive plan ensures that Al Hamra remains at the cutting edge of the real estate market, continually attracting new investors and residents.
Conclusion
Al Hamra’s activation at Harrods is a testament to the company’s commitment to innovation and excellence. By showcasing its premium and ultra-luxury residential properties in one of the world’s most prestigious retail environments, Al Hamra is set to attract a new wave of investors and residents to Ras Al Khaimah. This strategic initiative aligns with Al Hamra’s vision of creating unparalleled lifestyle experiences and reinforcing the emirate’s position as a leading investment destination.
