Sally Betteridge is the kind of person who makes “lifelong learner” sound cool again. Once a primary teacher and assistant professor in the UK, she’s now shaking things up in Ras Al Khaimah with her venture, Savara Elevate. Think of her as part-educator, part-wellness guide, part-cheerleader for human potential.
She’s proof that RAK is the perfect backdrop for reinvention — from morning dog walks by the beach to building collaborations that feel more like friendships. Whether she’s coaching kids to fall in love with reading or helping adults rediscover their purpose, Sally’s energy is contagious. Basically, if positivity had a brand ambassador in RAK, it would be her.
Interview Highlights
From Nottingham to RAK: Left her job at the University of Nottingham after a “beach epiphany” moment in the UAE.
👩🏫 Back to the classroom: Proved to herself she could still teach kids — this time in RAK’s international schools.
🌱 The big pivot: Stepped out of the classroom to launch Savara Elevate, blending wellness coaching, meditation, and children’s enrichment.
🐕 Morning mantra: Dog walks by the beach + safe solo runs = her recipe for daily happiness.
🤝 Finding her tribe: Credits RAK’s community of supportive women and easy collaborations for making her business thrive.
🌍 RAK love story: Says the emirate’s growth feels exciting but still rooted in strong community spirit.
🙌 Shoutout to WOW-RAK: Believes if she had WOW-RAK when she first arrived, she’d have found her people even faster.
Pull Out Quotes
“I walked out onto the beach one day and thought — this is where I want to be.”
“RAK is the perfect place to find your tribe. People don’t compete with you here; they build you up.”
“My purpose now is to help people step back, reflect, and realize they already have the tools to live fully.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
