Hidden Gems

RAK Icon: Rawana Flowers

If happiness had a fragrance, it would probably smell like Rawana’s flower shop. Originally from Syria, this Italian designer moved to Ras Al Khaimah in 2015 with a simple wish — peace, beauty, and plenty of flowers. Fast-forward to today, and her shop has become the go-to spot for elegant arrangements and last-minute hotel miracles (we’re talking 50 vases overnight!). Between raising kids by the beach and crafting jaw-dropping floral art, Rawana’s living proof that when you mix passion with petals — life blossoms beautifully in RAK.

Interview Highlights

🌿 The RAK Love Story: Moved here right after her wedding because she dreamed of calm, green surroundings — and found her paradise in Al Hamra Village.

🌸 From Italy to Petals: With Italian design roots and Syrian soul, Rawana channels both cultures into her creative floral designs.

🏝 RAK = Easy Living: She adores how simple and supportive Ras Al Khaimah is for entrepreneurs — from opening a business to building a community.

👩‍👧‍👦 Beach-Mom Energy: Her favorite part of the day? Picking up her kids and heading straight to the beach or golf area for sunset playtime.

💐 Chaos & Charm: When hotels call last minute for 50 vase arrangements — she and her team literally joke, “We’ll sleep in the shop tonight!”

❤️ Flowers That Heal: She believes flowers can lift moods instantly — whether it’s a hotel lobby or someone’s bad day.

🌟 Vision for RAK: She sees Ras Al Khaimah blossoming into one of the world’s most beautiful destinations within a few years — and she’s helping it bloom, one bouquet at a time.

💫 RAK Icons x WOW-RAK Moment: Sitting down with WOW-RAK, Rawana opened up about how this city gave her creativity roots and wings — proving that RAK isn’t just where businesses grow, it’s where dreams bloom.

Pull Out Quotes

“When you work with something beautiful all day, your life becomes beautiful too — no stress, just smiles.”

“We’ve had nights when we said, ‘Yalla team, we sleep in the shop!’ because the orders just kept coming.”

“Ras Al Khaimah is changing — in a few years, it’ll be one of the most wonderful places in the world.”

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About the Collaboration (WOW-RAK × E-Find RAK)

When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.

Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.

Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”

Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.

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