Natalija Rubery is the kind of person who makes “living life to the fullest” look effortless. She’s a Lithuanian expat who first set foot on UAE soil in Ras Al Khaimah back in 1994, built a career marketing luxury cars in Dubai, and now calls RAK her home — swapping traffic jams for mountains, beaches, and spontaneous Oman road trips.
Today, she’s a life transformation coach (or, as she prefers, a “mindset architect”) helping people redesign their lives so they never look back with regrets. Whether she’s hosting free masterclasses or sharing her own transformation journey, Natalija’s mission is clear: change your thoughts, change your life. And trust us, RAK’s calm beaches and breezy lifestyle have given her the perfect backdrop to practice what she preaches.
Interview Highlights
🌍 Global adventurer alert: Bungee-jumped three times, including the world’s highest natural bungee at Victoria Falls, and driven Formula 2 race cars in Bahrain.
🏖️ RAK love story: First-ever UAE landing was in Ras Al Khaimah in 1994 — and now she’s back, loving the beaches, mountains, and no-traffic bliss.
💡 Mindset magic: Teaches that 95% of our thoughts are on repeat — and changing them is the secret to transforming your life.
👩💼 Female entrepreneur vibes: Loves that RAK encourages women to start businesses and sees herself as part of the city’s “first-comer” history makers.
🧠 Life architect mode: Doesn’t just fix symptoms; she digs into the root cause for transformations that actually last.
⏳ Time is treasure: Swears by RAK’s biggest perk — it saves time, and “time is the only thing you can’t get back.”
🙌 RAK newcomer tip: Treat Ras Al Khaimah like your home, meet new people, explore its hidden gems — and yes, WOW-RAK is your guide!
Pull Out Quotes
“If you’re not where you want to be in life, don’t start by changing your actions — start by changing your thoughts.”
“Time is the only thing you can’t get back. Ras Al Khaimah gives it back to you in the best way.”
“Don’t wait for life to happen in RAK — live it, meet people, explore, and make it your home.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
