Gerana Abdulrahman– The powerhouse co-founder and CEO of Wild Fabric—a one-stop haven for ethical, sustainable, and fashion-forward brands from around the globe. She’s not just building a business; she’s rewriting the rules of how we shop, style, and give back. From stadiums to saris, her journey is as bold as her mission.
Hit play to discover how purpose, passion, and one upcycled kaftan changed everything.
Interview Highlights
🎓 From London grad to UAE changemaker – Gerana came to the UAE right out of uni and found not just a job, but herself.
⚽ Managed a football stadium (yes, really) – She kicked off her career as the only woman in a football club and ended up managing the Club World Cup… twice!
🌱 Wild Fabric isn’t just fashion, it’s a movement – Over 160 sustainable brands. Kaftans made from upcycled saris. Bags made from Egyptian plastic. Need we say more?
🧵 Fusing fashion with purpose – She’s bridging the gap between glam and green, making sustainability not just accessible but absolutely slay-worthy.
🌍 Global impact, local heart – From India to Bali to Egypt, every product tells a story—and Gerana’s making sure it reaches the right ears (and closets).
💡 On building a conscious brand – Advice? “Be resilient, rest often, and always measure your impact.” She’s even launching a loyalty program that rewards eco-conscious choices.
🌊 Love letter to RAK – With mountains, coastlines, and next-gen growth, she believes Ras Al Khaimah is the next big thing. And yes, she totally recommends WOW-RAK to newcomers.
Pull Out Quotes
“Doing any business without purpose feels hollow. You can’t chase money all your life—you need to give back.”
“It’s either you’re really into sustainability or really into fashion. Why not both?”
“As a woman in the UAE, I never felt barriers—in fact, I could do more here than anywhere else.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
