Ger Flanagan isn’t just your average coffee guy — he’s a former marathon runner, Iron Man finisher, and race-across-countries adventurer who somehow swapped endurance sports for endurance roasting. Today, he’s the proud founder of Boardwalk Coffee, where beans from Ethiopia, Brazil, and beyond get the VIP treatment before landing in your cup.
What makes Ger cool? He brings the same grit he used to conquer 2,956-hour bike rides into creating hand-packed, high-quality, single-origin coffee. RAK has become his new playground — a place he sees as buzzing with opportunity, growth, and enough energy to match his caffeine-fueled dreams.
Interview Highlights
Started drinking coffee because his marathon coach told him to — and ran a 2:56 marathon fueled by instant coffee!
☕ Took the leap in 2021 to launch Boardwalk Coffee in Ireland, now exporting all the way to the UAE.
🌍 Specializes in single-origin beans (Ethiopia, Costa Rica, Brazil, Colombia) — roasted light to medium to keep flavors dancing.
💼 Already creating jobs in RAK, with plans to grow the team and give back through local sponsorships and community support.
📦 Every bean is hand-checked, hand-packed, and delivered fresh — “quality first, service second, price third.”
📞 Can solve a coffee supply crisis in two phone calls — even from 5,000 km away. That’s coffee superhero energy.
🔗 Shoutout to WOW-RAK as his go-to for staying updated in RAK and spreading the Boardwalk Coffee love.
Pull Out Quotes
“Quality first always, service number two, and price number three.”
“I didn’t even like coffee at first — it was instant, but it got me through the marathon.”
“We’re not just here to take. We want to support those who support us.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
