Amrendra Kumar isn’t your everyday business guy — unless your idea of “everyday” includes Harley tours through Europe and turning jewelry into blockchain-certified art. Based in Ras Al Khaimah since 2007, Amrendra’s journey blends tech, design, healing, and heart. Whether he’s scaling new peaks on Jebel Jais or transforming steel and sparkle into global ventures, he’s all about doing old things in fresh, bold ways. RAK gave him the launchpad — and he’s giving it back, one dazzling idea at a time.
Interview Highlights
🛬 Desert dreams: Arrived in RAK in 2007, drawn by its startup-friendly vibes — got his business up and running in weeks (yes, weeks!).
🏍️ Harley + Hairpin turns: A passionate motorcyclist, Amrendra credits Jebel Jais for prepping him for Europe’s epic mountain rides.
💍 Jewelry meets blockchain: With his wife Nita, he co-founded Sahas — a jewelry platform where every piece is “wearable art” with blockchain-backed authenticity.
💡 AI + You: Launching an IT vertical that brings generative AI into workplaces to free humans from boring tasks and unleash creative genius.
🌱 Planting legacies: Through their business, they’re donating fruit-bearing trees to farmers in India — supporting livelihoods and leaving a green footprint.
🧘♀️ Healing is the new hustle: Nita leads an initiative to build a community of holistic healers helping kids and professionals navigate life’s chaos.
📍 Shoutout to WOW-RAK: Amrendra calls it “The Google of RAK” — his go-to guide for all things local, from traffic routes to foodie gems.
Pull Out Quotes
“We don’t make jewelry, we make wearable art. And now, it’s got a blockchain soul.”
🗣️ “RAK welcomed me like family. My company was running before I finished my second coffee.”
🗣️ “Every human has something valuable to contribute — they just need time, tools, and trust. That’s what we’re building.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
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Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
