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Alright, Ras Al Khaimah, brace yourselves—because your go-to bottle shop just had the ultimate glow-up. Formerly known as Al Hamra Cellar, the store has now risen from the retail ashes and been reborn as a state-of-the-art stunner under the name MMI Ras Al Khaimah. And when we say it’s had a facelift, we mean a full-blown, red-carpet-ready transformation. Think high-end, high-style, and highly likely to become your new happy place.
And yes, it’s finally opening its fabulous new doors on Saturday, 19 April 2025, from 12 PM to 4 PM—and you, my friend, are officially invited.
Welcome to the Party (Literally)
This is not your average store reopening. Oh no, MMI’s pulling out all the stops to make sure this grand relaunch is anything but forgettable. We’re talking live DJ beats, Costa’s drool-worthy bites, exclusive launch-day offers, giveaways galore, and a whole vibe that screams, “Why haven’t you been here sooner?”
Basically, it’s a one-day-only mini festival of flavour—and you’re on the guest list.

More Than a Store—It’s a Whole Experience
So what makes this new MMI spot so special? Picture this:
- The largest fine wine collection in the entire country (yes, the entire country—humble brag)
- A fancy Le Clos shop-in-shop where wine dreams come true, complete with expert recommendations
- RAK’s only walk-in beer chiller (because cold beer should never be optional)
- A Costa cart serving up fresh bites and sips to keep your energy high while you “just browse” (a.k.a. buy everything)
- Interactive displays, spin-to-win games, a bottle engraving station for ultra-personalized gifts, and oh yes, WSET-trained staff who know their Merlots from their Malbecs
Throw in EV charging, loads of parking, and an atmosphere that’s more curated boutique than basic bottle shop, and you’ve got yourself a seriously elevated shopping destination.
The Launch Day Offers? Chef’s Kiss
Let’s talk perks—because MMI is not holding back on opening day:
- Spend AED 500? Get 5% off
- Spend AED 1,000? Get 10% off
- Spend AED 2,000? Get 20% off
- Buy 1, Get 1 Free on select cases of beer (because one just isn’t enough)
- Buy 2 bottles of Grey Goose or Patron and get a scratch card with prizes like a Samsung LED TV or JBL speaker
- Buy a bottle of Patron and enter to win a 3-night stay at Five Luxe or a VIP table at Playa Pacha for you and 10 friends (yes, ten—it’s not a typo, it’s a party)
- Spin the Costa prize wheel to win coffee beans, discounts, and branded Costa merchandise
Plus, don’t miss your chance to spin the Costa prize wheel and win all sorts of goodies—from coffee beans to branded merch. Honestly, who knew shopping could be this fun?

Here’s the Quick Scoop:
What: MMI Ras Al Khaimah Grand Reopening
When: Saturday, 19 April 2025 | 12 PM – 4 PM
Where: MMI RAK (formerly Al Hamra Cellar)
Who: You. Your crew. The whole gang. It’s open to the public!
Whether you’re a wine whisperer, a beer buff, or just here for the vibes and the free engraving (we see you), MMI’s newest flagship in RAK is officially the place to be. Come for the selection, stay for the surprises—and don’t forget to grab a selfie next to the beer chiller. Trust us, it’s an Instagram moment waiting to happen.
Contact & Location
Phone: +971 4 304 0111
