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Ewings, the dynamic operator behind the popular Mahzooz draw, has recently announced plans for exciting new ventures. This comes in the wake of the UAE’s decision to grant The Game LLC the country’s first licensed lottery operator status. Despite not securing the national lottery license, Ewings remains optimistic and forward-looking, hinting at forthcoming initiatives that promise to capture the interest of lottery enthusiasts and the general public.
Background on the UAE Lottery License Decision
Earlier this year, Mahzooz and Emirates Draw suspended their operations following a government directive. This pause was part of a broader regulatory overhaul to ensure fairness and transparency in the UAE’s burgeoning gaming industry. Ewings and other operators had submitted applications to become the UAE’s authorized lottery operator. However, the decision to award the license to The Game LLC was conveyed to Ewings through official channels, marking a significant shift in the country’s lottery landscape.
Ewings’ Response to the License Decision
In a statement, Ewings expressed disappointment at not being awarded the national lottery license. The company highlighted the substantial efforts made over the past seven months to maintain its workforce and operations in anticipation of a favorable outcome. Despite this setback, Ewings emphasized its respect for the selection process and the government’s commitment to establishing robust industry standards.
“Following the industry-wide pause mandated on January 1st, 2024, EWINGS was recently informed through official channels that it has not been awarded the UAE’s first authorized lottery,” the statement read. “While this delayed decision is disappointing, especially as we kept our workforce at full capacity for the past seven months in anticipation of a positive decision, we respect the selection process and the government’s commitment to setting standards within the industry.”
Consumer Protection and Industry Standards
The newly established regulatory framework aims to protect consumers while ensuring the integrity and transparency of all commercial gaming activities, including lotteries. According to the GCGRA, these regulations are designed to foster a fair and transparent environment for all stakeholders involved.
The newly licensed lottery operator, Game LLC has outlined plans to offer various lottery and gaming options. These offerings are tailored to meet players’ varied interests and financial preferences, promising an engaging and inclusive gaming experience.
Achievements of Mahzooz
Despite the recent challenges, Ewings took the opportunity to celebrate Mahzooz’s achievements. Over the past three years, Mahzooz has conducted 161 live draws, transforming the lives of millions. The draw has created 66 millionaires and awarded over AED 500 million to over 2 million players. Additionally, Mahzooz has significantly contributed to numerous charitable causes across the UAE, supporting initiatives in healthcare, education, and the environment.
“We take this opportunity to reiterate that over three years, we have successfully operated 161 live draws that have changed the lives of millions, creating 66 millionaires and awarding over AED 500 million to more than 2 million players. Simultaneously, Mahzooz has also been a force for good in the UAE, contributing to several good causes in healthcare, education, the environment, and more,” the statement highlighted.
Future Ventures and Innovations by Ewings
Looking ahead, Ewings is gearing up for a series of new ventures that promise redefining the UAE’s gaming and lottery experience. While specific details are yet to be disclosed, the company’s commitment to innovation and excellence remains unwavering.
Ewings’ strategic focus will likely encompass a range of initiatives designed to enhance player engagement and satisfaction. This may include the introduction of new game formats, enhanced digital platforms, and innovative promotional campaigns. By leveraging its extensive industry experience and deep understanding of the local market, Ewings aims to continue its legacy of delivering top-tier gaming experiences.
The Impact of Regulatory Changes on the UAE Gaming Industry
The recent regulatory changes introduced by the GCGRA represent a significant milestone in the UAE’s gaming industry. By establishing a comprehensive framework that prioritizes consumer protection and industry transparency, the UAE is setting new standards for the region. These regulations are expected to attract reputable operators and investors, further bolstering the industry’s growth and development.
Ewings’ Commitment to Corporate Social Responsibility
Corporate social responsibility (CSR) remains a core pillar of Ewings’ operations. The company has consistently demonstrated its commitment to giving back to the community through various charitable initiatives. Moving forward, Ewings is expected to continue supporting social causes, aligning its business objectives with the broader goal of societal betterment.
Conclusion
In conclusion, while the UAE’s decision to grant the national lottery license to The Game LLC marks a new chapter in the country’s gaming landscape, Ewings is poised for continued success through its upcoming ventures. The company’s proven track record, coupled with its commitment to innovation and community welfare, positions it as a formidable player in the industry. As Ewings embarks on its new journey, stakeholders and players alike can look forward to a future filled with exciting opportunities and transformative experiences.
