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Dubai, the city of gold, operates in a highly competitive work environment with new companies emerging everyday. The country is notably a prime global hub for businesses to set up its operations. The varied reasons include the preferable global policies, immense opportunities and strategic location. However, the rising competition and penetration of technology has led to digital marketing being a business staple.
In present times, digital marketing is certainly the most crucial channel of business branding. Stats suggest that it is one of the most cost effective mediums for promotion. While the scope of digital marketing in Dubai is towering, UAE has become a roaring platform for marketing experts.
Fun Fact: As per the Internet World Stats (IWS), internet users in 2022 stand at a figure of 9.98 million, representing 99.01% of the population. Google Chrome has a 66.04% web traffic in 2022, comprising the highest market share in UAE.
In the last ten years, internet users in UAE have grown exponentially; springing to a booming digital marketing future.
How is Digital Marketing helping businesses in the UAE?
In our society driven by technology, digital marketing has evolved tremendously and changed the shape of the world. Here are reasons why the need for skilled digital marketing companies has increased rapidly.
- Widen the customer base
With a nearly 100% internet penetration rate in Dubai, digital marketing can help reach a large client base through widespread strategies and trends. A digital blueprint plan also involves transcending geographical boundaries and letting brands reach more people across the globe. A right marketing master plan eliminates the cost of a physical store.
- Build a positive brand image
Digital marketing strategies can boost the value of a brand significantly; thereby build a positive image. Furthermore, marketing channels like social media, websites, email marketing and more, attract the target audience most rightly by providing a peek into the brand’s beliefs, products and services. This leads to a strong connection with a potential customer and empowers them to invest safely in the brand.
- Measure results
A notable advantage of digital over traditional marketing is to achieve quantifiable results. Working with companies like Mr Creative Social allows any business to track the result of every penny spent. High conversion rates stem from the use of unconventional digital marketing tactics. Also, owing to transparency, the digital marketing return on investment can be measured.
- Detailed targeting, along with a personal communication
Amongst the many digital marketing strategies that have helped businesses in Dubai, personal and detailed targeting remains the most remarkable.
Unlike the traditional marketing medium, digital advertising allows relevant branding. A specific bunch of prospects can be earmarked at every stage along with personalized marketing. A unique way of reaching out would be incorporating digital chatbots and chatting with a budding customer personally.
Get ready to engage with customers at every level.
- Perks of A/B testing
One of the greatest advantages of marketing strategies leading to successful businesses is A/B testing. A smart way to figure out what’s more relevant to the target audience is with the application of A/B marketing i.e preparing two creatives and showing half the audience A creative and the other half B creative. The strategy is a clever way of getting feedback and reaction, and recognising what’s compatible.
- Multiplication of business
Whether the business is B2B or B2C, digital marketing strategies have the strength to multiply every business. A simple way of doing it is staying in the spotlight, maintaining authenticity, conducting extensive research and keeping up with the trends. That brings you to the lesser known fact of how digital marketing is helping businesses in the UAE.
Some strategies to look forward to:
Bringing forward a list of digital marketing strategies that can make a BIG difference in the path of success.
- Performing business analysis
- Developing on-page and off-page SEO strategies
- Creating an impactful social media presence
- Fabricating photography and videography strategies
- Implementing current market trends
- Analyzing competitive markets
- A detailed client requirement strategy
- Creative web development
- Long-lasting brand building strategy
- Generating leads with email marketing
Future of Digital Marketing in Dubai
The evolving digital media has led to a digitized process of selling and purchasing. While the landscape in UAE is expanding at a faster pace than ever before, Dubai is now significant from the International Business stance. Where capitalism is on steroids with a large potential encompassing Dubai, implementing the right trends and strategies can make way for undefeatable success in the business world.
Another year has come to dawn with new aspirations and set of goals. While content continues to remain the king, video and story telling remains the top dog. Adoption of latest technological trends is the key to driving attention.
