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Hold on to your passport, because Ras Al Khaimah (RAK for the cool kids) is coming in hot — and no, we’re not just talking about the weather. As the world preps its suitcases and selfie sticks for Arabian Travel Market 2025, one emirate is throwing down the luxury gauntlet harder than ever. Say hello to the UAE’s rising star, where turquoise waters, gold-standard hospitality, and sky-high ambition collide. Yep, RAK is officially That Girl — and her glow-up is unmissable.
With visitor arrivals up 5.1% and tourism revenue jumping 12.4% in 2024, RAK isn’t just inching up the charts — she’s strutting past with a suitcase full of Dirhams and dreams. And at the heart of this dazzling transformation? Rixos Al Mairid Ras Al Khaimah — the resort that heard “luxury all-inclusive” and said, “Honey, we can do more.”
Let’s Talk Numbers (Because Luxury Loves a Good Stat)
Picture this: a 71.2% occupancy rate and an average daily rate (ADR) of AED 592 — up a solid 14% year-on-year. Translation? RAK isn’t just competing with Dubai and Abu Dhabi anymore — she’s crashing the VIP section with a flute of bubbly and a guest list of global jet-setters.
And don’t even get us started on hotel expansion. With the emirate’s hotel inventory expected to double by 2027, it’s clear that Ras Al Khaimah’s not playing tourist — she’s playing host.
So, What’s the Big Deal with Rixos Al Mairid?
Oh, just everything.
Think: “all-inclusive, all-exclusive” — where your stay includes everything except the stress of decision fatigue. Ten mind-blowing dining venues (yes, 10), a Turkish fine-dining spot called Orient that channels the Silk Road vibes, and coming this May — drumroll, please — the X Lounge. At 2,400 sqm, it’s about to become the largest Rixos entertainment hub in the region. If your playlist includes international DJs and your mood board says “live shows, gourmet nibbles, repeat,” then you’ve found your vibe.
This isn’t just a hotel stay. It’s an immersive passport to indulgence, cultural discovery, and “I need to post this right now” moments.
Wellness, But Make It Elevated
For those who can’t sit still even on vacation (ahem, you), Rixos Al Mairid has more ways to move than a TikTok dance trend. We’re talking anti-gravity yoga, kitesurfing, signature sports academies, and a wellness program that’s basically a hug for your chakras.
And when your muscles politely say “no more,” there’s always a sun lounger calling your name — cocktail optional, but highly encouraged.
Sustainability, With a Side of Sass
Luxury is getting a conscience, and Rixos Al Mairid is way ahead of the curve. With a laser focus on sustainability, the resort is eyeing Green Key certification by 2025. They’re not just talking the talk — they’re turning cooking oil into biodiesel, teaming up with RAK Animal Welfare and Emirates Environmental Group, and rocking serious waste reduction game.
Because let’s be real — the planet deserves a little pampering too.
A Game-Changer for RAK’s Economy
Beyond the pretty photos and wow-factor amenities, Rixos Al Mairid is making serious moves behind the scenes. It’s drawing high-net-worth travellers, creating jobs, boosting local businesses, and helping put RAK on the map as the next big luxury destination. (Sorry, Maldives. You’ve been served.)
Want the Inside Scoop? So Do We.
And that’s why we’re heading to ATM 2025 for an exclusive sit-down with the man behind the magic — General Manager Sherif Kasseb. We’ll be diving into everything from the future of luxury travel to how Ras Al Khaimah is quietly (but glamorously) staging a takeover of the UAE’s tourism scene.
So stay tuned. Better yet — pack your bags. RAK is calling, and this time, she’s rolling out the red carpet.
