Ras Al Khaimah Tourism Development Authority has signed a Memorandum of Understanding (MoU) with The European Travel Agents’ and Tour Operators’ Associations (ECTAA) to boost European outbound tourism to Ras Al Khaimah. The agreement was signed in Ras Al Khaimah on 11th April 2019 by Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority and Michel de Blust, Secretary General ECTAA.
As per the agreement, ECTAA pledges to promote Ras Al Khaimah as its Preferred Destination among the 70,000 travel agents and tour operators across Europe, while showcasing the Emirate’s 64km of beautiful beaches, historic forts, scenic mountains, terracotta deserts and some of the most diverse and enchanting landscapes in the region – all just 45 minutes from Dubai International Airport.
As per the agreement, Ras Al Khaimah is now one of ECTAA’s preferred destinations for 2019/2020
The Preferred Destination Programme involves two semi-annual meetings; the first which will be held in Poland during the first week of June 2019 and will see Haitham Mattar take the stage as one of the main speakers, while the second meeting will be hosted in Ras Al Khaimah in mid-December 2019 – enabling the European trade members to discover the destination while showcasing Ras Al Khaimah’s world class Meetings, Incentives and Conference Events offering.
Moreover, ECTAA will become an essential partner in the travel and tourism promotion programme outside of Ras Al Khaimah by fostering relations between European travel agents and tour operators with the local destination management companies, travel agents and other partners.
Commenting on the partnership, Haitham Mattar CEO of Ras Al Khaimah Tourism Development Authority said: “We have seen significant growth in European Markets during 2018, who contributed to