Get ready, Ras Al Khaimah — things are about to get fashionably loud. Ennismore’s unapologetically chic lifestyle brand SO/ is officially landing in town this November 2025, marking its first-ever all-inclusive resort outside Europe and the brand’s debut in the emirate. And where better to make a statement than the glitzy entrance of Al Marjan Island — the UAE’s rising Riviera?
Where Style Meets the Sea
Picture this: 257 rooms and suites, each one flaunting sea views so good they could be influencers themselves. Whether you’re the “wake up to the sunrise” type or “pull the curtains and live in a robe” kind, SO/ Ras Al Khaimah’s got your vibe covered — seven room categories’ worth of it, to be exact.
And when hunger strikes? Five restaurants and bars are waiting to spoil your taste buds — all crafted by Ennismore’s global F&B geniuses. From lazy poolside cocktails to late-night bites with a beat, this is the kind of all-inclusive that doesn’t feel “buffet basic.” Oh, and did we mention two pool bars and a standalone beach club? Because one drink in hand clearly isn’t enough.
Where Business Meets Bliss
Sure, it’s a vacation hotspot — but SO/ knows that sometimes, business sneaks into the suitcase too. The resort will house a function hall, pre-function space, and four flexible meeting rooms — perfect for conferences that end with cocktails instead of spreadsheets.
And when the workday’s done? Step into full “treat yourself” mode with a spa, sauna, treatment rooms, and gym that make wellness feel less like a chore and more like a reward. Outdoor types can stretch out across seven golf courses within 11 km — because in RAK, “going green” takes on a whole new meaning.
Why RAK, Why Now?
As Cenk Unverdi, COO of Ennismore GCC, Central Asia & Europe Rixos & All-Inclusive Collection, puts it:
“Ras Al Khaimah is one of the most exciting and fastest-growing luxury destinations in the region.”
He’s not exaggerating — 1.28 million overnight visitors in 2024, a 12% jump in tourism revenue, and an ambitious goal of 3.5 million annual visitors by 2030 make the emirate a serious contender in the Middle East’s luxury league. Al Marjan Island, already buzzing with resort construction and beachside glitz, is quickly becoming the go-to for the stylish and sun-chasing crowd.
The Bigger Picture
The new SO/ Ras Al Khaimah isn’t just another pretty face — it’s part of Ennismore’s ALL Inclusive Collection, joining a powerhouse lineup of Rixos, Hyde, SLS, and Swissôtel resorts. Globally, the group is managing or developing 60+ resorts with over 25,000 rooms, proving that this lifestyle revolution is here to stay — and now, it’s got an RAK address.
So, whether you’re coming for the views, vibes, or very good wine, this new launch promises to bring a whole new level of attitude to the northern coast.
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