Nazar Seit— The creative spark behind Rackcast – Ras Al Khaimah’s first-ever professional podcast studio. From Turkmenistan to Dubai and now thriving in the calm vibes of RAK, Nazar is all about storytelling, video magic, and turning ideas into scroll-stopping content. Hit play to discover how he built a creative haven where entrepreneurs, influencers, and even long-time residents now shoot, shine, and scale their stories — all without leaving town!
Interview Highlights
🎙️ From Dubai hustle to RAK calm: One birthday party in Ras Al Khaimah was all it took to convince Nazar to trade city stress for peaceful progress.
🎯 RAK’s first pro podcast room: He built a fully equipped, soundproof, content-creator’s dream so locals don’t have to trek to Dubai anymore.
🤯 Dentist to influencer: Helped a local dentist go from zero to hero online, gaining 1,000 followers and new clients—without leaving town.
🔥 Marketing meets meaning: It’s not just about pretty videos. Nazar also offers branding, content strategy, and ad targeting to help businesses grow.
🤝 RAK’s secret sauce? Community: Nazar swears the best part of RAK is the people—supportive, collaborative, and always ready to lift each other up.
🧠 Advice for newcomers: Don’t underestimate RAK. It’s small in size, massive in opportunity, and filled with underrated gems.
❤️ Shoutout to WOW-RAK: Nazar credits his first viral campaign to WOW-RAK — a restaurant ad that smashed sales records in one day!
Pull out quotes
“You don’t need to drive to Dubai to shoot your content anymore — we’ve got everything right here in RAK.”
“RAK is full of hidden gems. People think it’s small, but trust me — the opportunity is massive.”
“Video content is king — and we help everyone wear the crown.”
Nominate a RAK Icon
Know Someone Who Deserves the Spotlight?
We’re always on the lookout for everyday legends, creative rebels, and behind-the-scenes changemakers. Nominate a RAK Icon who’s shaping the future!
NOMINATE NOW
Just send us an email with the following details to: 📧 info@wow-rak.com
Please include:
- Your name
- Nominee’s full name
- What they do (profession or passion)
- Why they deserve to be a RAK Icon
- Any contact info or social handles for the nominee
⚠️ Disclaimer: Submitting a nomination does not guarantee a video interview. All nominations are reviewed by the WOW-RAK x E-Find RAK team before selection.
About the Collaboration (WOW-RAK × E-Find RAK)
When storytelling meets discovery — you get a front-row seat to Ras Al Khaimah’s most inspiring journeys. That’s exactly what happens when WOW-RAK, the city’s lifestyle voice, joins hands with E-Find RAK, the digital compass for local talent and businesses. Think of it as your backstage pass to the people shaping RAK — with heart, hustle, and a whole lot of personality.
Together, we’re lifting the curtain on the movers and makers behind the emirate’s glow-up. From boardrooms to beach walks, RAK Icons brings you real stories from real legends — all rooted right here in Ras Al Khaimah.
Together, we’re putting the spotlight where it belongs: on the people behind the scenes — the dreamers, doers, and change-makers who are building, creating, and inspiring in Ras Al Khaimah. From accountants to artists, chefs to CEOs, RAK Icons is our way of saying, “Hey, have you met this amazing human yet?”
Because Ras Al Khaimah isn’t just about the views — it’s about the visionaries. And this collaboration is here to tell their stories, one incredible local at a time.
- E-Find RAK YouTube Channel
- WOW-RAK Homepage
- Submit a Story Tip (info@wow-rak.com)
