RAK Leisure and Safarak embark on Al Hamra Beach Cleanup

RAK Leisure and Safarak's Al Hamra Beach Cleanup Revolution

Discover how RAK Leisure and Safarak Travel & Tourism are leading the way in sustainability with their beach clean-up initiative in Ras Al Khaimah.

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Companies are stepping up to make a positive difference in a world where environmental sustainability is becoming increasingly vital. RAK Leisure and Safarak Travel & Tourism have recently demonstrated their commitment to preserving the natural beauty of Ras Al Khaimah through a remarkable beach clean-up initiative. This article delves deep into their sustainability drive, highlighting the impact of their ResponsibleRAK Silver certification powered by EarthCheck and their dedication to protecting Al Hamra Beach.

Sustainability: The Core of ResponsibleRAK Silver Certification

Sustainability is not just a buzzword; it’s a way of life for RAK Leisure and Safarak Travel & Tourism. Their ResponsibleRAK Silver certification, powered by EarthCheck, is a testament to their unwavering dedication to sustainable practices.

What is ResponsibleRAK Silver Certification?

ResponsibleRAK Silver certification is a prestigious recognition awarded to organizations that prioritize sustainability in their operations. It signifies a commitment to environmentally responsible practices and community well-being.

Why Did RAK Leisure and Safarak Pursue ResponsibleRAK Silver Certification?

RAK Leisure and Safarak Travel & Tourism understand that their role extends beyond business profitability. They recognize the importance of positively impacting the community they serve and the environment they operate in.

The Beach Clean-Up Initiative: Making a Difference

The beach clean-up event on Monday, 11th December, was pivotal for RAK Leisure and Safarak Travel & Tourism. It exemplified their dedication to sustainability in action.

Al Hamra Beach: A Treasured Gem

Al Hamra Beach in Ras Al Khaimah holds a special place in the hearts of RAK Leisure and Safarak Travel & Tourism. Its pristine beauty is not just a scenic backdrop but a symbol of its commitment to protecting and preserving the environment for future generations.

One Tonne of Marine Debris: A Daunting Challenge

The scale of the challenge was immense. RAK Leisure and Safarak Travel & Tourism staff and local community members united to tackle the issue head-on. Armed with eco-friendly tools and unwavering determination, they set out to collect almost one tonne of marine debris that had marred the beach’s beauty.

Eco-Friendly Tools: A Sustainable Approach

The team was well-prepared with eco-friendly tools designed to minimize their ecological footprint. This approach ensured that the clean-up was not just about removing litter but doing so sustainably.

Community Collaboration: A Shared Responsibility

The beach clean-up initiative was a collaborative effort, highlighting the shared responsibility of businesses and the local community in preserving the environment. It showcased the power of collective action in creating a positive impact.

Cathy Mead’s Perspective

Cathy Mead, General Manager of Safarak Travel & Tourism, shared her thoughts on the initiative:

“Our commitment to sustainability goes beyond business. It’s about positively impacting the community we live and work in. Al Hamra Beach in Ras Al Khaimah holds a special place in our hearts, and this clean-up is a testament to our responsibility to protect and preserve the environment for future generations.”

Cathy’s words reflect the values and principles driving RAK Leisure and Safarak Travel & Tourism towards sustainability.

Corporate Social Responsibility Initiatives

The beach clean-up initiative is just one facet of RAK Leisure and Safarak Travel & Tourism’s broader corporate social responsibility (CSR) initiatives. These initiatives encompass a wide range of activities to reduce their ecological footprint and contribute to the well-being of the communities they serve.

Ecological Footprint Reduction: A Sustainable Business Model

RAK Leisure and Safarak Travel & Tourism understand that sustainable business practices are ethical and economically sound. Their commitment to reducing their ecological footprint is a win-win, benefiting both the environment and their bottom line.

Community Well-Being: A Holistic Approach

Their CSR initiatives extend to improving the well-being of the communities in which they operate. This holistic approach encompasses programs to enhance education, healthcare, and overall quality of life.


RAK Leisure and Safarak Travel & Tourism’s beach clean-up initiative is a shining example of corporate responsibility in action. Their dedication to sustainability, as showcased through ResponsibleRAK Silver certification and community engagement, underscores the importance of businesses taking an active role in preserving our environment. By leading the way in sustainability, they inspire us all to do our part in making the world a cleaner and more sustainable place for generations to come.

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