When you search for a beauty parlour near me, the last thing you want is to spend an hour commuting or end up somewhere that rushes your appointment. It’s Beauty is a ladies-only salon with six branches across Dubai and Abu Dhabi, including Business Bay, Dubai Marina, Internet City, DIFC, and Abu Dhabi. The team works to European standards, with certified specialists and sterilisation protocols for every service. Over 7,000 clients have reviewed the salon on Google. The average rating across all branches is 4.9. That number tends to speak for itself.
Russian Manicure and Nail Services
The nail menu at It’s Beauty goes well beyond a basic polish change. Their most popular treatment is the Russian manicure, performed with an e-file using a dry technique — no soaking, no scissors, just precise cuticle care that leaves clean edges and a result that holds for up to four weeks. You can finish with gel polish, shellac, or classic lacquer, and the nail art options run from a clean French tip to detailed hand-painted designs.
Need extensions? Acrylic nails are available with regular refill appointments for ongoing maintenance. The pedicure menu follows the same approach, from a simple toenail tidy-up to a full Russian pedicure with gel polish.
And yes, if you’ve had a manicure somewhere else that lifted within a week, this is the kind of precision work that fixes that.
Hair Colour, Cuts and Treatments for Every Type of Hair
Hair is where It’s Beauty really shows its range. The colourists are trained in AirTouch — a technique that uses a hair dryer to separate fine baby strands before bleaching, creating seamless gradient colour that grows out naturally. Balayage, ombre, and full-colour services are all available, tailored to the way colour behaves in the UAE climate (which, if you’ve lived here a while, you know matters).
If your hair needs treatment more than colour, there’s keratin smoothing for frizz and texture control, deep conditioning for dry or damaged lengths, and targeted scalp treatments for thinning or sensitivity. Haircuts come with a blow-dry included, so you leave with a finished look, not just a trim.
So whether you’re after a subtle colour refresh or a full restyle, the team covers both ends of the spectrum.
Brows, Lashes and Makeup: Precision Where It Counts
Brow services at It’s Beauty include lamination, architecture, tinting, and correction. If your brows are uneven, sparse in places, or you’ve just never found a shape that suits your face, the specialists work with your natural growth pattern rather than against it.
For lashes, the salon offers several extension styles: 2D for a natural boost, the Kylie effect for fuller, more dramatic volume, and Russian Volume, which involves placing multiple fine extensions on a single natural lash for a dense, feathery result. Lash lamination is also available for clients who prefer a lifted natural look without added length.
Makeup bookings are available too. Whether it’s a wedding, a work event, or just a reason to feel put together on a regular Tuesday, the team handles that regularly.
What Makes It’s Beauty Worth Booking Again
There’s a practical case for it: six locations, online booking, WhatsApp availability for fast appointments, transparent pricing on the website, and first-visit discounts of up to 50% across all services. Same-day bookings are possible depending on availability.
But beyond the logistics, clients tend to mention the same things in their reviews. The stylists who actually listen. The latte and cookies that show up without asking. The feeling that nobody’s rushing to get you out. That’s harder to manufacture than any service list.
Taking Care of Yourself Doesn’t Stop at the Salon Door
A good salon visit covers a lot: the result you walk out with, the hour or two where someone else is handling the details, the way you feel afterward. Most women know, though, that looking after yourself properly tends to work better when it’s a habit, not a one-off.
If staying active is part of your routine, or something you’ve been thinking about starting, Bodify – ladies gym is a natural complement to what It’s Beauty offers. It’s a women-only fitness space designed around real training goals: strength building, body composition, recovery. No mixed floors, no awkward atmosphere, just a space built specifically for women who want to feel strong from the inside out. Worth checking out alongside your next salon visit.
FAQs
Which hair colour techniques does the salon specialise in?
The team is trained in AirTouch, Balayage, Ombre, and standard full-colour application. Techniques are adjusted for the UAE climate, which affects how bleach develops and how colour holds over time.
Are all branches ladies-only?
Yes. It’s Beauty is a ladies-only salon at every location, including Business Bay, Dubai Marina, Internet City, DIFC, and Abu Dhabi.
How long do lash extensions take?
A full lash extension set, depending on the style, takes between one and a half to two and a half hours. Russian Volume takes longer than a classic or 2D set. Booking in advance is always recommended.
Is there a discount for first-time clients?
Yes. New clients can receive up to 50% off all services on their first visit. The offer is available for booking through the website or WhatsApp.
