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Dubai Muscle Show, Dubai Active & More!

Dubai Muscle Show, Dubai Active & More!

From new bodybuilders taking the stage at Dubai Muscle Show to the first-ever Dubai Active Industry CEO Forum!

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Dubai, the glittering jewel of the Middle East, is set to host the region’s most significant fitness and wellness extravaganza. The annual fitness and wellness exhibition, encompassing the Dubai Muscle Show, Dubai Active, and Dubai Active Industry, will be back in 2023. In collaboration with the Dubai Sports Council, this year’s event promises to be the most extensive yet, with a record-breaking expected attendance of 35,000 fitness enthusiasts converging to celebrate health and well-being.

Dubai World Trade Centre: The Fitness Hub

This three-day fitness fiesta, held at the prestigious Dubai World Trade Centre from Friday, November 24th to Sunday, November 26th, 2023, is the ultimate haven for fitness enthusiasts. Let’s dive into the heart of the action and explore what each segment of this grand event has to offer.

Dubai Muscle Show: Where Legends Unite

Dubai Muscle Show, the leading international fitness and bodybuilding extravaganza in the Middle East, is set to welcome a stellar cast of bodybuilding legends. The list includes Chris Bumstead, the reigning champion, five-time Mr. Olympia, and the iconic Big Ramy and Dexter Jackson. But the surprises don’t end there. Joining them are 8-time Mr. Olympia, Ronnie Coleman, and 7-time Mr. Olympia Phil Heath, who will grace the event as Gold sponsor Panatta Ambassadors, offering fans exclusive meet-and-greet opportunities and memorable photo sessions.

Adding to the excitement is Iranian bodybuilding sensation Hadi Choopan and the charismatic Kai Greene, a 3-time Mr. Olympia Runner-up and well-known actor from “Stranger Things.” Kai will join Core Champs and JNK Nutrition, promising an unforgettable experience for all bodybuilding enthusiasts.

Dubai Active Industry: The Business of Fitness

Dubai Active Industry, the Middle East’s exclusive international fitness, wellness, and sports tradeshow, presents a unique opportunity for industry professionals and enthusiasts. The CEO Forum, a highlight of this segment, brings together renowned fitness experts, motivational speakers, and business thought leaders from around the globe.

Noel Mack, Chief Brand Officer at Gymshark, and Krissy Cela, Forbes 30 Under 30 CEO and Founder of OnerActive and Evolve You, are among the esteemed speakers. Jack Thomas, Founder and CEO of The Fit Guide is set to launch the official rating guide for gyms, offering invaluable insights into the fitness industry.

A particularly captivating talk at the CEO Forum will be by Dr. Dimitri Koutsoubakis, Founder and CEO of Wellfit, UAE. His “The Art of Instinctive Listening” session explores tuning into one’s natural intuition and perceptive abilities for better understanding and connecting with people and the environment. Dr. Dimitri will share unique leadership skills in decision-making, talent selection, and business strategy.

Dubai Active Industry: Where Knowledge Meets Opportunity

Dubai Active Industry acts as a catalyst for business development, networking, education, and training in the fitness and wellness ecosystem. The Middle East Fitness Business Summit, Future Wellness Summit, and Exercise Professionals Summit are essential components offering attendees exclusive insider knowledge access.

The networking functions and talks provide a platform for individuals to connect with industry leaders and peers, fostering opportunities for growth and collaboration.

The Unmissable Attractions

Returning for the seventh consecutive year, Dubai Muscle Show, Dubai Active, and Dubai Active Industry have etched their names as unmissable events in Dubai’s calendar. Ticket holders can look forward to motivational and educational talks and exclusive meet-and-greet sessions with prominent figures in the industry.

The event will also witness thrilling competitions, including the Middle East’s most significant bodybuilding competition, the Dubai Muscle Classic. For those seeking a different challenge, the WODXB Functional Fitness and Calisthenics events offer opportunities to showcase strength and endurance.

Explore the Fitness Marketplace

The expo will feature an unprecedented assembly of exhibitors, with over 400 representatives from world-leading sports nutrition, fitness, wellness, and bodybuilding brands from 40 countries. Attendees can dive into exclusive business seminars presented by leading exhibitors, gaining valuable insights into the fitness industry.

Additionally, the event provides the opportunity to receive thousands of sample giveaways and special discounts, making it a rewarding experience for all participants.

Behind the Scenes: The Organizers

Dubai Muscle Show, Dubai Active, and Dubai Active Industry are organized by the Italian Exhibition Group (IEG) in partnership with the Dubai Sports Council. IEG, renowned for organizing Rimini Wellness in Italy, one of the world’s premier events in the fitness, wellness, and sports sectors, brings its expertise to Dubai.

The collaboration with the Dubai Sports Council ensures the event’s success, promoting health and fitness in the region.


In November 2023, Dubai will come alive with the energy of fitness and wellness enthusiasts worldwide. Dubai Muscle Show, Dubai Active, and Dubai Active Industry offer a platform for individuals to pursue their fitness goals and gain insights, connect with industry leaders, and experience the best of the fitness world.

Mark your calendars for this unmissable event and be part of the fitness extravaganza that will inspire and motivate you on your health journey.

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