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Ras Al Khaimah, UAE, is known for its stunning landscapes, rich culture, and vibrant tourism scene. Safarak Travel & Tourism, a leading Destination Management Company in the region, conducted a comprehensive survey to delve into the travel habits and preferences of Ras Al Khaimah’s residents aged 25 and above. The survey, carried out by Censuswide in June 2023, involved 505 respondents, providing valuable insights into their travel behaviors. From extensive research on destinations to booking preferences and sustainable travel choices, this article uncovers the findings, shedding light on what makes Ras Al Khaimah residents unique travelers.
Survey Insights and Research Habits
Ras Al Khaimah residents take their travel planning seriously. On average, respondents spent around 7 hours researching a destination before finalizing their travel bookings. This dedication highlights their desire for well-planned and informed trips. Whether it’s exploring nearby gems or far-flung destinations, residents invest time to ensure their travel experiences are nothing short of exceptional.
Expenditure Breakdown
The survey revealed fascinating insights into the average expenditure on a 7-day holiday per person among Ras Al Khaimah residents. The breakdown is as follows:
- Accommodation: AED 11,202
- Flights: AED 11,462
- Transfers: AED 8,363
- Shopping: AED 8,504
- Entertainment/Activities: AED 8,652
- Clothing: AED 8,205
- Insurance: AED 7,984
- Food and Drink: AED 8,109
These figures reflect the residents’ commitment to experiencing the best of their chosen destination, investing in memorable activities, and ensuring a comfortable stay.
Booking Preferences
Timing is crucial when it comes to booking holidays for Ras Al Khaimah residents. 40% of respondents revealed that they typically book their trips 3-4 weeks in advance, with the average booking window spanning 7 weeks ahead of the travel date. Additionally, the survey unveiled the preferred booking methods, with 41% opting for online platforms and 34% preferring to book in-person through travel agents. These booking preferences underscore the residents’ desire for convenience and reliability in planning their getaways.
Preferred Destinations
The world is a playground for Ras Al Khaimah residents, with a diverse range of preferred destinations. According to the survey, the top 5 holiday hotspots for the next 12 months are as follows:
- The Caribbean: 26%
- France: 25%
- Germany: 20%
- China: 17%
- Greece: 17%
The survey also highlighted various travel motivations, with 20% expressing a preference for beach holidays, while the same percentage leaned towards visiting family and friends. A significant number (19%) showed interest in activity-focused holidays, such as skiing, hiking, or surfing, seeking adrenaline-pumping adventures.
Influences and Inspirations
In the digital age, social media holds significant sway over travel choices, and Ras Al Khaimah residents are no exception. The survey found that 36% of respondents consider social media as their primary source of travel inspiration. Among social media platforms, Instagram emerged as the preferred channel, with 61% of respondents actively using it for travel-related content. This influence of social media plays a pivotal role in shaping travel itineraries and experiences.
Sustainable Travel
Sustainability is a core value for Ras Al Khaimah residents, and this commitment extends to their travel choices. A significant majority (82%) expressed a preference for sustainable destinations, while 84% emphasized the importance of sustainable accommodations during their trips. Moreover, 78% prioritized engaging in sustainable activities while exploring new places. This eco-conscious approach aligns with Ras Al Khaimah’s vision of becoming a regional leader in environmentally conscious tourism.
FAQs
Q: How did Safarak Travel & Tourism conduct the survey on Ras Al Khaimah residents’ travel habits and preferences?
A: Safarak Travel & Tourism conducted the survey in collaboration with Censuswide in June 2023. They collected responses from 505 residents aged 25 and above in Ras Al Khaimah, UAE.
Q: What was the average time Ras Al Khaimah residents spent on researching a destination before booking their travel?
A: On average, respondents reported spending approximately 7 hours researching a destination before making their travel bookings. This highlights their dedication to ensuring an informed and well-planned trip.
Q: What is the expenditure breakdown for a 7-day holiday per person among Ras Al Khaimah residents?
A: The survey revealed the following expenditure breakdown:
- Accommodation: AED 11,202
- Flights: AED 11,462
- Transfers: AED 8,363
- Shopping: AED 8,504
- Entertainment/Activities: AED 8,652
- Clothing: AED 8,205
- Insurance: AED 7,984
- Food and Drink: AED 8,109
Q: When do Ras Al Khaimah residents typically book their holidays, and what are their preferred booking methods?
A: 40% of respondents indicated that they traditionally book their holidays 3-4 weeks in advance, with the average booking window being 7 weeks ahead. Regarding booking methods, 41% prefer online booking, while 34% opt for in-person bookings through travel agents.
Q: What are the top 5 preferred holiday destinations among Ras Al Khaimah residents for the next 12 months?
A: According to the survey, the top 5 preferred holiday destinations are:
- The Caribbean: 26%
- France: 25%
- Germany: 20%
- China: 17%
- Greece: 17%
Q: How does social media influence the travel choices of Ras Al Khaimah residents?
A: Social media plays a crucial role in shaping the travel choices of Ras Al Khaimah residents, with 36% citing it as their primary source of inspiration. Instagram is the preferred platform, with 61% of respondents actively using it for travel-related content.
Q: What is the importance of sustainability in the travel preferences of Ras Al Khaimah residents? A: Sustainability is a key consideration for Ras Al Khaimah residents when selecting a holiday. The survey found that 82% value sustainable destinations, 84% prioritize sustainable accommodations, and 78% seek sustainable activities during their trips.
Q: How does Safarak Travel & Tourism cater to the evolving travel preferences of Ras Al Khaimah residents?
A: Safarak Travel & Tourism is committed to offering tailored travel experiences that match the evolving preferences of Ras Al Khaimah residents. They ensure every journey is aligned with the residents’ dedication to research, diverse destination choices, and commitment to sustainability, providing memorable and conscious travel experiences.
Conclusion
The survey conducted by Safarak Travel & Tourism offers a fascinating glimpse into the travel habits and preferences of Ras Al Khaimah residents aged 25 and above. From their meticulous research to diverse destination choices and commitment to sustainable travel, Ras Al Khaimah residents are intrepid and conscious travelers. As the region continues to develop and flourish, the residents’ travel preferences evolve, seeking unique experiences that align with their values. Safarak Travel & Tourism remains committed to providing tailor-made travel experiences that cater to these evolving preferences, ensuring every journey is a memorable adventure.
