AHIECC certified as first safe MICE facility in the Middle East
Al Hamra International Exhibition & Conference Centre, a spectacular venue developed by Al Hamra Real Estate Development, has been recognised as the first safe MICE (meeting, incentive, convention & event) facility in the region by Bureau Veritas, a world leader in testing, inspection and certification services. This certification further underlines the group’s commitment to deliver a safe environment for event organisers and visitors whilst achieving operational excellence in the ‘new normal’.
It comes at an exciting time for Ras Al Khaimah, which was recently awarded the World Travel and Tourism Council’s (WTTC) Safe Travels Stamp and certified as the first destination in the world as safe by Bureau Veritas.
Reinforcing Ras Al Khaimah’s readiness to receive visitors and host events, the one-of-a-kind beachfront MICE venue has effectively adopted health, safety and hygiene protocols as defined under the ‘SafeGuard Assurance Programme’ of Bureau Veritas.
Al Hamra International Exhibition & Conference Centre is designed to meet the needs of every event organiser – from gala dinners, product launches, exhibitions, destination weddings, private events and more. The venue stands out surrounded by three distinct landscapes – an urban plaza, lush vegetation and landscaping, and a pristine white sand beach.
Adapting to the new normal, the preventive measures introduced at the venue include, among others, health assessment and screenings of staff and visitors, enhanced health and hygiene practices across the venue including catering, availability of hand sanitisers, enforcing social distancing measures, re-evaluation of timelines to avoid queuing and bottlenecks, the reduction in the venue participant capacity as appropriate and use of hybrid setting to enable participants to engage virtually.
Al Hamra International Exhibition & Conference Centre was assessed on factors including commitment to the programme; respect for social distancing guidelines; compliance with hygienic practices and measures, as well as surveillance and management of any issues. Meeting these requirements, the world-class facility has been awarded the label by the Bureau for a period of six months.
With the resumption of its operations and as travel starts again, the certification is an important tool in boosting the MICE tourism sector, giving organisers and visitors the confidence that they can safely and comfortably host and enjoy their time in Ras Al Khaimah.
Al Hamra will continue to work closely with Ras Al Khaimah Tourism Development Authority to support the recovery and reassure visitors of the highest hygiene standards as well as attract events both domestically and internationally.