Unlock a Cashless Future: Introducing the e& Money Card in the UAE!

Unlock a Cashless Future: Introducing the e& Money Card in the UAE!

With seamless instant issuance, rewarding loyalty program, and contactless payment options, e& Money is revolutionizing the way residents manage their finances.

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e& money, the fintech arm of e& group, has taken a significant stride towards financial inclusivity and a cashless economy with the launch of the e& Money Card. This innovative digital-first card is set to transform the way UAE residents manage their finances, providing a convenient, secure, and rewarding payment solution for all. With cutting-edge technology, seamless user experiences, and attractive benefits, the e& Money Card aims to empower individuals from all walks of life, ensuring they can access and manage their finances with ease.

Embracing the Digital Revolution: Instant e& Money Card Issuance

A Card Within Seconds

Gone are the days of lengthy application processes and waiting for weeks to receive a card. With the e& Money Card, every UAE resident can obtain a 16-digit Mastercard branded card within 10 seconds. The process is simple and effortless – just log into the e& Money app, and your digital card is instantly issued, ready to be used for seamless payments and ATM access. Since its launch in March, more than 180,000 digital cards have been issued, showcasing the swift adoption of this innovative financial solution.

Integration with Leading Digital Wallets

Embracing the convenience of contactless payments, the e& Money Card effortlessly integrates with leading digital wallets such as Apple Pay, Samsung, and Google Wallet. This seamless integration enables customers to make secure and swift payments using their preferred digital wallets, enhancing the overall user experience and making transactions hassle-free.

Empowering with Cash Rewards: The Most Rewarding Prepaid Card Loyalty Programme

Cash Rewards for All

The e& Money Card offers a unique and rewarding prepaid card loyalty programme in the UAE. During the launch period until the end of 2023, customers enjoy one percent cash rewards on all card spends. This incentive is typically associated with credit cards, making e& Money Card stand out as an inclusive financial solution that benefits all customers, regardless of their banking status.

Flexibility in Redeeming Rewards

Accessing and redeeming cash rewards has never been easier. Customers can conveniently transfer the cash rewards to their main wallet account as real cash or explore the e& Money loyalty catalogue for a range of enticing deals. From gaming and entertainment vouchers to various lifestyle perks, the loyalty catalogue caters to diverse interests and preferences, giving customers the freedom to choose rewards that resonate with them.

Unlock a Cashless Future: Introducing the e& Money Card in the UAE!

A Vision for the Future: Expanding Card Offerings and Enhancing User Experience

A Bright Future for e& Money Card Portfolio

e& Money’s commitment to customer satisfaction goes beyond its current offerings. The company has ambitious plans to introduce new card products in the near future, catering to customers’ diverse payment needs. The expansion of the e& Money Card portfolio aims to ensure a seamless and delightful payment experience for daily transactions, further embracing the advantages of a cashless society.


  1. Q: What is the e& Money Card, and how does it work?
    • A: The e& Money Card is a digital-first prepaid card for the UAE market. It can be obtained within 10 seconds through the e& Money app. Users receive a 16-digit Mastercard branded e& Money Card, ready for seamless payments and ATM access.
  2. Q: Can I use the e& Money Card for contactless payments?
    • A: Absolutely! The e& Money Card is seamlessly integrated with leading mobile wallets like Apple Pay, Samsung Pay, and Google Wallet. You can enjoy the convenience of contactless payments with just a tap of your phone.
  3. Q: Is the e& Money Card available as a physical card as well?
    • A: Yes, during the launch period, customers can request a physical version of their e& Money Card for free. The physical card will be delivered to their doorstep within a few days.


The e& Money Card represents a significant milestone in reshaping the future of financial services in the UAE. With its instant issuance, rewarding loyalty program, and integration with leading digital wallets, e& Money empowers individuals from all walks of life to access and manage their finances conveniently. As the first telco-backed issuer in the UAE, e& Money is committed to promoting financial inclusivity and embracing the advantages of a cashless economy. With a vision for continuous innovation and customer-centric solutions, e& Money remains dedicated to delivering an exceptional user experience and transforming the payment landscape in the UAE.

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