EtihadWE and Ras Al Khaimah Municipality Partner for Sustainable Living

UAE's 'Manzily Energy Advice Service' Revolution

Discover how Etihad Water and Electricity Company’s partnership with Ras Al Khaimah Municipality is helping UAE citizens save energy and reduce household electricity consumption through the “Manzily Energy Advice Service.”

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In pursuing strategic partnerships and alignment with national sustainability goals, Etihad Water and Electricity Company (EtihadWE) has teamed up with Ras Al Khaimah Municipality to launch the “Manzily Energy Advice Service.” This groundbreaking collaboration aims to motivate UAE citizens residing in Ras Al Khaimah to reduce household electricity consumption by offering attractive incentives.

Etihad Water and Electricity Company’s Commitment

Engineer Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, and His Excellency Munther Mohammed Bin Shekar, Director General of Ras Al Khaimah Municipality, recently signed this innovative agreement in the presence of officials from both sides. Let’s delve into the details of this exciting initiative and understand how it supports UAE’s sustainability goals.

The Vision of the “Manzily Energy Advice Service”

This unique service, known as the “Manzily Energy Advice Service,” is not just a partnership; it’s a vision for a greener and more sustainable UAE. Engineer Yousif Ahmed Al Ali explains that this initiative encourages responsible lifestyles within the UAE community and contributes significantly to the nation’s climate neutrality goals. Moreover, it aligns seamlessly with Ras Al Khaimah’s Energy Efficiency and Renewables Strategy 2040.

Who Can Benefit from the Service?

The “Manzily Energy Advice Service” is available to all UAE citizen customers of EtihadWE residing in Ras Al Khaimah. However, it is subject to specific conditions, including obtaining an “Energy Assessment Report” from the Municipality and meeting certain eligibility criteria, such as not being eligible for the inflation allowance.

Promoting Responsible Energy Practices

Engineer Yousif Ahmed Al Ali reaffirmed the Company’s dedication to instilling a culture of energy consumption conservation and promoting responsible practices concerning energy and natural resources within the UAE society. He emphasized, “Through this partnership with Ras Al Khaimah Municipality, exemplified by the ‘Manzily Energy Advice Service,’ we actively foster an encouraging environment for adopting a sustainable and greener lifestyle among UAE citizens while reaping financial benefits. Together with Ras Al Khaimah Municipality, we support the UAE’s efforts in achieving its strategic national objectives and underline our joint commitment to realizing the sought-after sustainability.”

Shaping a Sustainable Future

Echoing these sentiments, His Excellency Munther Mohammad Bin Shekar, Director General of Ras Al Khaimah Municipality, highlighted, “Through the Manzily Energy Advice Service, we are encouraging Emirati residents in Ras Al Khaimah to play an active role in shaping a more sustainable future. By partnering with EtihadWE, we are introducing a stronger financial incentive for Emiratis to adopt energy conservation measures in their homes, contributing to our shared vision of a greener UAE while saving on their energy bills.”

Signing Up for the Service

Emirati residents of Ras Al Khaimah can easily sign up online for the “Manzily Energy Advice Service.” After registration, experts from the Municipality will conduct a thorough in-person assessment of their homes. This personalized assessment will give residents a custom report highlighting specific opportunities to save electricity effectively.

The Incentive Scheme

Once the assessment is complete, residents will automatically enrol in an incentive scheme over three years. The rewards are calculated based on points added to the customer’s account, which are then reflected in their monthly electricity bills. This is done in exchange for reduced electricity usage compared to a baseline year, with one dirham reduction for every dirham saved after one year of enrollment.

How Does the Incentive Scheme Work?

Let’s delve deeper into the mechanics of the incentive scheme, which plays a pivotal role in encouraging Emiratis to reduce electricity consumption and embrace energy conservation measures.

Calculating Reward Points

The reward points are calculated based on the amount of electricity saved compared to a baseline year. For every dirham saved, residents receive one reward point credited to their EtihadWE account.

Transparency in Billing

The reward points are not just a symbolic gesture; they directly impact the residents’ monthly electricity bills. These points are displayed clearly in the bill, giving customers a tangible sense of their energy-saving achievements.

Continuous Monitoring and Improvement

The incentive scheme is not a one-time deal. It spans over three years, providing residents with a sustained motivation to conserve energy. Additionally, it encourages them to monitor and improve their energy-saving efforts continuously.


In conclusion, the “Manzily Energy Advice Service” represents a remarkable initiative that showcases the commitment of Etihad Water and Electricity Company (EtihadWE) and Ras Al Khaimah Municipality towards a more sustainable and environmentally friendly UAE. This collaborative effort encourages energy conservation and rewards UAE citizens for their efforts, making it a win-win for both the environment and their wallets. It’s a shining example of how strategic partnerships can drive positive change and contribute to a greener future for all. So, if you’re an Emirati resident in Ras Al Khaimah, it’s time to sign up, save energy, and reap the benefits of a more sustainable lifestyle.

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