RAKEZ’s Beach Clean-Up Drive in Ras Al Khaimah

RAKEZ's Beach Clean-Up Goes Viral Across Ras Al Khaimah!

Discover how RAKEZ is championing corporate social responsibility and environmental stewardship through initiatives like the Beach Clean-Up Drive at Al Hulaila Beach in Ras Al Khaimah.

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Organizations are being called upon to take a stand and contribute positively to preserving our planet in a world increasingly conscious of environmental challenges. Ras Al Khaimah Economic Zone (RAKEZ) has not only answered this call but has emerged as a trailblazer in corporate social responsibility (CSR) and environmental stewardship. In this article, we delve deep into RAKEZ’s commitment to sustainability and community welfare, with a spotlight on their recent Beach Clean-Up Drive held at Al Hulaila Beach in Ras Al Khaimah. Join us on this journey as we explore how RAKEZ profoundly impacts and preserves our natural environment.

The Significance of Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) has evolved from a buzzword into a compelling necessity. What exactly is CSR, and why is it essential today?

CSR Defined: CSR refers to an organization’s ethical and moral obligations towards society and the environment beyond its financial responsibilities. It encompasses initiatives aimed at benefitting society and minimizing environmental negative impacts.

In an era marked by climate change, resource depletion, and social inequalities, CSR plays a pivotal role in shaping the reputation and impact of businesses. Companies that embrace CSR contribute to a better world and enjoy enhanced brand image and stakeholder trust.

RAKEZ: A CSR Pioneer

The Heart of Ras Al Khaimah

Ras Al Khaimah: A Gem of the UAE: Before we delve into RAKEZ’s CSR initiatives, let’s take a moment to appreciate the natural beauty and significance of Ras Al Khaimah (RAK) itself.

Nestled in the northernmost part of the United Arab Emirates, Ras Al Khaimah is known for its breathtaking landscapes, rugged mountains, pristine beaches, and lush oases. This unique environment demands a deep commitment to its preservation, a commitment that RAKEZ has wholeheartedly embraced.

Unwavering Dedication to Sustainability

Sustainability as a Way of Life: RAKEZ’s journey towards sustainability is not a recent development but a way of life deeply ingrained in its ethos. The organization has consistently strived to minimize its environmental footprint and create a positive impact on society.

The Beach Clean-Up Drive at Al Hulaila Beach

Taking Action: The Beach Clean-Up Drive: RAKEZ’s commitment to environmental stewardship was vividly demonstrated through its recent Beach Clean-Up Drive at Al Hulaila Beach.

The Gathering of Forces

Unity in Diversity: The Beach Clean-Up Drive brought together nearly 150 participants, symbolizing unity in diversity. These participants included RAKEZ clients, employees, and local volunteers, showcasing a collective determination to protect Ras Al Khaimah’s coastline.

A Collective Effort for a Pristine Coastline

Teamwork Makes the Dream Work: Participants of the drive successfully collected an astounding 729 kilograms of waste from Al-Hulaila Beach. This waste comprises plastic bottles, wrappers, fishing nets, and other debris that pose significant threats to marine life and ecosystems.

The Voice of Leadership

RAKEZ’s Visionary CEO: Ramy Jallad, Group CEO of RAKEZ, played a pivotal role in this initiative. He emphasized the organization’s commitment to sustainability and environmental responsibility, stating, “Our Beach Clean-Up Drive at Al Hulaila Beach exemplifies RAKEZ’s unwavering dedication to corporate social responsibility and environmental stewardship. Sustainability is not a choice but our collective responsibility. We firmly believe that even the smallest actions can lead to significant positive changes. By uniting as a community, we are profoundly impacting preserving our natural environment.”

RAKEZ’s Ongoing Commitment

Sustainability Beyond the Beach: The Beach Clean-up Drive is just one example of RAKEZ’s commitment to sustainability and community welfare. RAKEZ continues to spearhead various environmental endeavors that actively promote environmental consciousness within the Ras Al Khaimah community. These initiatives encourage widespread participation in recycling, reusing, and waste reduction.

A Vision for a Sustainable Future

Preserving Our Natural Environment: RAKEZ remains steadfast in its dedication to a sustainable future and the preservation of our natural environment. The organization understands that sustainability is not a one-time effort but a lifelong commitment.


In the heart of Ras Al Khaimah, RAKEZ stands as a shining example of corporate social responsibility and environmental stewardship. Through initiatives like the Beach Clean-Up Drive at Al Hulaila Beach, RAKEZ demonstrates its commitment to sustainability and inspires the community to actively participate in preserving our natural environment. Ramy Jallad’s vision and the collective efforts of RAKEZ clients, employees, and local volunteers reaffirm the organization’s dedication to creating a more sustainable world. As we look to the future, RAKEZ’s unwavering commitment serves as a beacon of hope, reminding us all that positive change is possible when we unite for a common cause.

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