Dilara Atay’s Journey to Rixos Bab Al Bahr’s Sales Director Role

Rixos Bab Al Bahr appoints Dilara Atay as sales director

Dilara Atay will now oversee the Ras Al Khaimah resort’s sales endeavours!

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In the world of hospitality, appointing a new leader can bring about transformative changes for a resort or hotel. Rixos Bab Al Bahr has recently made a significant move by appointing Dilara Atay as their new Sales Director. With over 13 years of experience in the hospitality industry, Atay is poised to bring her expertise and dynamic leadership to this prestigious resort. In this article, we’ll delve into the details of her new role, her career journey, and the strategic vision she brings to Rixos Bab Al Bahr.

Dilara Atay’s Journey in Hospitality

Dilara Atay’s career in hospitality has been nothing short of impressive. Her journey has been marked by key roles in renowned establishments, showcasing her exceptional skills and dedication to excellence.

From Le Meridien to Rixos Bab Al Bahr

Before assuming her role as Sales Director at Rixos Bab Al Bahr, Atay served as the Complex Sales Director for Le Meridien Hotel Dubai at Marriott International. This role equipped her with valuable insights into the competitive world of hospitality in Dubai, a city known for its luxury and innovation.

Cluster Director of Sales at ABSHERON Hotel Group

Prior to her tenure at Marriott International, Atay held the position of Cluster Director of Sales at ABSHERON Hotel Group. During her time there, she consistently implemented proactive management strategies that maintained high customer satisfaction ratings and contributed to the group’s overall success.

The New Role: Dilara Atay as Sales Director

Dilara Atay’s appointment as the Sales Director at Rixos Bab Al Bahr signifies a strategic move for the resort. Her responsibilities encompass various tasks to elevate the resort’s performance and market standing.

Strategic Vision and Innovation

Atay’s primary mandate is to plan and execute innovative business strategies. Her strategic vision will be instrumental in redefining the resort’s approach to sales and revenue generation. But what exactly does this encompass?

Maximizing Revenues and Expanding Customer Base

One of Atay’s immediate priorities is conducting a comprehensive market segment analysis. This analysis will be the foundation for formulating and implementing sales strategies to maximize revenues. These strategies will increase revenue streams and expand the resort’s customer base.

A Standout Property in Hospitality

Atay aims to position Rixos Bab Al Bahr as a standout property in a highly competitive hospitality realm. This involves a concerted effort to attract new business and set the resort apart from its competitors. But how will she achieve this goal?

Consistent Performance Above Goals

Another critical aspect of Atay’s role is to ensure that the hotel’s performance consistently exceeds budgeted goals. This means maintaining a high level of excellence in all areas of operations, from guest satisfaction to financial performance.

Rixos Bab Al Bahr appoints Dilara Atay as sales director

Ahmed Elnawawy’s Perspective

To gain further insight into the significance of Dilara Atay’s appointment, we turn to Ahmed Elnawawy, the General Manager at Rixos Bab Al Bahr. Elnawawy’s perspective sheds light on the impact Atay is expected to have on the resort.

Dilara Atay: An Invaluable Asset

Elnawawy expresses his excitement about welcoming Dilara as the Sales Director. He recognizes her exceptional track record in the hospitality industry, which he considers an invaluable asset to Rixos Bab Al Bahr.

Skills and Experience

Elnawawy emphasizes Atay’s unique amalgamation of skills and experience. He believes this combination will elevate the resort’s standing in the market.

Timely and Strategic Appointment

Given Ras Al Khaimah’s remarkable growth in tourism, Elnawawy describes Atay’s appointment as timely and strategic.


Dilara Atay’s appointment as the Sales Director at Rixos Bab Al Bahr signifies a new chapter for the resort. With her wealth of experience and strategic vision, she is set to lead the resort towards greater success and recognition in the competitive world of hospitality. As Ras Al Khaimah’s tourism sector continues to thrive, Atay’s role becomes even more crucial in shaping the future of Rixos Bab Al Bahr.

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